Ayrtek vs Gunn & Moore:Which is more popular by branded search?
In August 2026, Gunn & Moore had more branded searches than Ayrtek among cricket helmets worldwide. Gunn & Moore was estimated to have 3.6K branded searches compared to Ayrtek’s 90, and held an 8.6% Share of Search versus Ayrtek’s 0.21%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ayrtek or Gunn & Moore?
Compare the cricket helmets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gunn & Moore, Ayrtek. The figures are in the table below the chart.
View monthly share of search table
| Month | Kookaburra | SG | Gunn & Moore | Shrey | Masuri | Ayrtek |
|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 20.6% | 7.4% | 1.8% | 0.99% | 0.18% |
| Nov 2025 | 67.9% | 20.3% | 9% | 1.5% | 1.2% | 0.14% |
| Dec 2025 | 68.5% | 20.5% | 7.5% | 1.8% | 1.5% | 0.19% |
| Jan 2026 | 65.7% | 24% | 7.1% | 1.7% | 1.2% | 0.18% |
| Feb 2026 | 68.7% | 20.5% | 7.5% | 1.8% | 1.2% | 0.23% |
| Mar 2026 | 73.3% | 17.9% | 6.5% | 1.3% | 0.87% | 0.13% |
| Apr 2026 | 73% | 17.8% | 6.5% | 1.5% | 1.1% | 0.13% |
| May 2026 | 73.4% | 18% | 6.6% | 1.2% | 0.72% | 0.11% |
| Jun 2026 | 68% | 20.3% | 9.1% | 1.5% | 0.99% | 0.15% |
| Jul 2026 | 64.7% | 23.6% | 8.6% | 1.7% | 1.1% | 0.17% |
| Aug 2026 | 64.4% | 23.5% | 8.6% | 2.1% | 1.1% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ayrtek and Gunn & Moore comparison changed over the last 12 months?
3 findings
- Gunn & Moore was ahead of Ayrtek in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ayrtek’s estimated Share of Search among cricket helmets worldwide moved from 0.18% to 0.21%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket helmets worldwide moved from 7.4% to 8.6%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for cricket helmets worldwide in August 2026?
2 changes
Estimated monthly branded searches for Ayrtek worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ayrtek’s and Gunn & Moore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ayrtek
1 branded search term
- ayrtek cricket
Gunn & Moore
1 branded search term
- gm cricket
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.