Avid vs Ross Video:Which is more popular by branded search?
In August 2026, Avid had more branded searches than Ross Video among broadcast software worldwide. Avid was estimated to have 201K branded searches compared to Ross Video’s 5.4K, and held an 87% Share of Search versus Ross Video’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avid or Ross Video?
Compare the systems broadcasters run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avid, Ross Video. The figures are in the table below the chart.
View monthly share of search table
| Month | Avid | Chyron | Vizrt | Ross Video | Grass Valley |
|---|---|---|---|---|---|
| Oct 2025 | 87.7% | 6.5% | 3.5% | 2.4% | — |
| Nov 2025 | 86% | 7.7% | 3.5% | 2.8% | — |
| Dec 2025 | 87% | 7.8% | 2.9% | 2.3% | — |
| Jan 2026 | 86% | 7.8% | 2.8% | 3.5% | — |
| Feb 2026 | 78.5% | 15.8% | 3.2% | 2.6% | — |
| Mar 2026 | 84% | 9.3% | 3.4% | 3.4% | — |
| Apr 2026 | 85.4% | 7.7% | 3.4% | 3.4% | — |
| May 2026 | 86.6% | 6.4% | 3.5% | 3.5% | — |
| Jun 2026 | 84.8% | 7.6% | 4.2% | 3.4% | — |
| Jul 2026 | 86% | 7.7% | 3.4% | 2.8% | — |
| Aug 2026 | 87% | 7.8% | 2.9% | 2.3% | — |
| Sep 2026 | — | — | — | — | — |
How has the Avid and Ross Video comparison changed over the last 12 months?
3 findings
- Avid was ahead of Ross Video in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avid’s estimated Share of Search among broadcast software worldwide moved from 87.7% to 87%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, Ross Video’s estimated Share of Search among broadcast software worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for broadcast software worldwide in August 2026?
2 changes
In August 2026, Avid gained estimated Share of Search among broadcast software worldwide, from 86% to 87%.
Ross Video’s estimated Share of Search among broadcast software worldwide has lost ground for 3 months in a row, from 3.5% to 2.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Avid’s and Ross Video’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avid
1 branded search term
- avid
Ross Video
1 branded search term
- ross video
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.