Brandwave

AUTOart vs Maisto:Which is more popular?

In October 2026, Maisto had more branded searches than AUTOart among diecast model brands worldwide. Maisto had about 49,500 branded searches, while AUTOart had 18,100. Maisto made up 4.6% of all diecast model brand searches we track, and AUTOart accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about diecast model brands, AUTOart appeared in four of the five answers and Maisto in three. AUTOart and Maisto were each mentioned first in two of the four answers that named either.

Among diecast model brands worldwide in October 2026

Who do people search for more?

Maisto, about 3 searches for every 1 for AUTOart

Maisto 49.5K searchesAUTOart 18.1K searches

Who does AI mention more?

AUTOart, mentioned in 4 of 5 answers, Maisto in 3

AUTOart in 4 of 5Maisto in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

AUTOart first in 2Maisto first in 2

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Top diecast model brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AUTOart was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Maisto was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. AUTOart and Maisto were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hot Wheels1st
  2. Mini GT2nd
  3. Matchbox3rd
  4. Greenlight4th
  5. Maisto5th
  6. Tarmac Works6th
  7. Inno647th
  8. Kaido House8th
  9. AUTOart9th
  10. Bburago10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hot Wheels5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mini GT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Matchbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AUTOart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Greenlight4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaido House3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maisto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Inno643 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarmac Works3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tomica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about diecast model brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is AUTOart or Maisto more popular in search?

This chart shows how often people search Google for AUTOart and Maisto by name. Each line represents a brand's share of searches for all 16 diecast model brands we track, month by month, from English-language searches worldwide.

AUTOart and Maisto among diecast model brands worldwide, by month

Share of searches by month for Maisto, AUTOart. The figures are in the table below the chart.

View monthly share of searches table
MonthHot WheelsMini GTMatchboxTomicaKaido HouseBburagoMaistoMajoretteMinichampsAUTOartInno64Tarmac WorksGreenlightWellyCorgi
Nov 202533.4%18.9%8.2%10.2%4.8%6.7%6.7%1.8%2.5%2.5%1.3%1.3%1.1%0.27%0.27%
Dec 202536.2%16.8%8.9%11.1%4.2%6%6%1.9%2.7%2.2%1.2%1.2%0.97%0.24%0.24%
Jan 202633.7%19.1%6.8%10.8%4.9%5.5%6.8%2.2%3%2.5%1.7%1.4%1.1%0.27%0.27%
Feb 202631.4%21.8%7.7%11.8%5.5%4.2%5.2%3.1%2.3%2.3%1.5%1.5%1%0.24%0.24%
Mar 202630.5%21%9.2%11.4%5.3%5%5%3%2.7%2.2%1.5%1.5%1%0.24%0.24%
Apr 202631.2%21.5%9.4%11.7%4.4%4.2%5.1%3.1%2.3%2.3%1.5%1.5%1.3%0.24%0.24%
May 202630.9%21.3%9.3%11.6%4.4%4.2%5.1%3.7%2.3%2.3%1.5%1.5%1.2%0.24%0.24%
Jun 202630.4%20.9%9.1%11.4%5.2%5%5%3.5%2.2%2.2%1.5%1.5%1.2%0.23%0.2%
Jul 202634%19.2%8.3%12.7%5.9%3.7%4.6%3.3%2%2%1.4%1.4%0.91%0.21%0.18%
Aug 202633.4%18.9%10%10.7%5.8%4.5%4.5%3.2%2%2.5%1.6%1.3%0.9%0.21%0.21%
Sep 202637.4%17.3%11.2%9.8%5.3%4.1%4.1%2.9%1.8%1.8%1.5%1.2%0.82%0.19%0.24%
Oct 202634.5%16%15.5%9.5%4.9%4.6%4.6%2.7%2.1%1.7%1.4%1.1%0.76%0.34%0.18%

How has branded search for AUTOart and Maisto changed worldwide over the last 12 months?

3 findings
  • Maisto was ahead of AUTOart in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, AUTOart’s share of searches among diecast model brands worldwide moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending October 2026, Maisto’s share of searches among diecast model brands worldwide moved from 6.7% to 4.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for diecast model brands worldwide in October 2026?

2 changes
  1. In October 2026, Maisto gained share of searches among diecast model brands worldwide, from 4.1% to 4.6%.

  2. In October 2026, AUTOart fell from 9th to 10th among diecast model brands worldwide.

How are AUTOart’s and Maisto’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AUTOart’s and Maisto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AUTOart

1 branded search term

  • autoart

Maisto

1 branded search term

  • maisto

How the Brand Demand Index is measured

Other head-to-heads among diecast model brands

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