AUTOart vs Kaido House:Which is more popular?
In October 2026, Kaido House had more branded searches than AUTOart among diecast model brands worldwide. Kaido House had about 52,400 branded searches, while AUTOart had 18,100. Kaido House made up 4.9% of all diecast model brand searches we track, and AUTOart accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about diecast model brands, AUTOart appeared in four of the five answers and Kaido House in three. Kaido House was mentioned before AUTOart in three out of five answers.
Who do people search for more?
Kaido House, about 3 searches for every 1 for AUTOart
Who does AI mention more?
AUTOart, mentioned in 4 of 5 answers, Kaido House in 3
Who does AI recommend more?
Kaido House, named ahead of AUTOart in 3 of 5 answers
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Top diecast model brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AUTOart was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kaido House was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kaido House was listed before AUTOart in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hot Wheels1st
Mini GT2nd- Matchbox3rd
Greenlight4th
Maisto5th
Tarmac Works6th
Inno647th- Kaido House8th
- AUTOart9th
Bburago10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hot Wheels5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mini GT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Matchbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AUTOart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Greenlight4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kaido House3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maisto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Inno643 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarmac Works3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tomica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about diecast model brands
5 answers
Asked ChatGPT
“What are the best diecast model car brands?”
Asked ChatGPT
“Which 1:64 diecast brand is best for collectors?”
Asked ChatGPT
“What diecast car brands should I collect?”
Searched Google, AI Overview
“diecast cars”
Searched Google, AI Overview
“diecast model cars”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is AUTOart or Kaido House more popular in search?
This chart shows how often people search Google for AUTOart and Kaido House by name. Each line represents a brand's share of searches for all 16 diecast model brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kaido House, AUTOart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hot Wheels | Mini GT | Matchbox | Tomica | Kaido House | Bburago | Maisto | Majorette | Minichamps | AUTOart | Inno64 | Tarmac Works | Greenlight | Welly | Corgi |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.4% | 18.9% | 8.2% | 10.2% | 4.8% | 6.7% | 6.7% | 1.8% | 2.5% | 2.5% | 1.3% | 1.3% | 1.1% | 0.27% | 0.27% |
| Dec 2025 | 36.2% | 16.8% | 8.9% | 11.1% | 4.2% | 6% | 6% | 1.9% | 2.7% | 2.2% | 1.2% | 1.2% | 0.97% | 0.24% | 0.24% |
| Jan 2026 | 33.7% | 19.1% | 6.8% | 10.8% | 4.9% | 5.5% | 6.8% | 2.2% | 3% | 2.5% | 1.7% | 1.4% | 1.1% | 0.27% | 0.27% |
| Feb 2026 | 31.4% | 21.8% | 7.7% | 11.8% | 5.5% | 4.2% | 5.2% | 3.1% | 2.3% | 2.3% | 1.5% | 1.5% | 1% | 0.24% | 0.24% |
| Mar 2026 | 30.5% | 21% | 9.2% | 11.4% | 5.3% | 5% | 5% | 3% | 2.7% | 2.2% | 1.5% | 1.5% | 1% | 0.24% | 0.24% |
| Apr 2026 | 31.2% | 21.5% | 9.4% | 11.7% | 4.4% | 4.2% | 5.1% | 3.1% | 2.3% | 2.3% | 1.5% | 1.5% | 1.3% | 0.24% | 0.24% |
| May 2026 | 30.9% | 21.3% | 9.3% | 11.6% | 4.4% | 4.2% | 5.1% | 3.7% | 2.3% | 2.3% | 1.5% | 1.5% | 1.2% | 0.24% | 0.24% |
| Jun 2026 | 30.4% | 20.9% | 9.1% | 11.4% | 5.2% | 5% | 5% | 3.5% | 2.2% | 2.2% | 1.5% | 1.5% | 1.2% | 0.23% | 0.2% |
| Jul 2026 | 34% | 19.2% | 8.3% | 12.7% | 5.9% | 3.7% | 4.6% | 3.3% | 2% | 2% | 1.4% | 1.4% | 0.91% | 0.21% | 0.18% |
| Aug 2026 | 33.4% | 18.9% | 10% | 10.7% | 5.8% | 4.5% | 4.5% | 3.2% | 2% | 2.5% | 1.6% | 1.3% | 0.9% | 0.21% | 0.21% |
| Sep 2026 | 37.4% | 17.3% | 11.2% | 9.8% | 5.3% | 4.1% | 4.1% | 2.9% | 1.8% | 1.8% | 1.5% | 1.2% | 0.82% | 0.19% | 0.24% |
| Oct 2026 | 34.5% | 16% | 15.5% | 9.5% | 4.9% | 4.6% | 4.6% | 2.7% | 2.1% | 1.7% | 1.4% | 1.1% | 0.76% | 0.34% | 0.18% |
How has branded search for AUTOart and Kaido House changed worldwide over the last 12 months?
3 findings
- Kaido House was ahead of AUTOart in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, AUTOart’s share of searches among diecast model brands worldwide moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending October 2026, Kaido House’s share of searches among diecast model brands worldwide moved from 4.8% to 4.9%, and its estimated monthly branded searches moved from 42.9K to 52.4K.
How did search popularity change for diecast model brands worldwide in October 2026?
2 changes
Kaido House’s share of searches among diecast model brands worldwide has lost ground for 3 months in a row, from 5.9% to 4.9% in October 2026.
In October 2026, AUTOart fell from 9th to 10th among diecast model brands worldwide.
How are AUTOart’s and Kaido House’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AUTOart’s and Kaido House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AUTOart
1 branded search term
- autoart
Kaido House
2 branded search terms
- kaido house
- kaido house diecast
Other head-to-heads among diecast model brands
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