Australia Post vs GLS:Which is searched more?
In August 2026, Australia Post had more branded searches than GLS among parcel delivery services worldwide. Australia Post was estimated to have 1M branded searches compared to GLS’s 2.9K, and held a 59.3% Share of Search versus GLS’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Australia Post or GLS?
Compare the parcel delivery services drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Australia Post, GLS. The figures are in the table below the chart.
View monthly share of search table
| Month | Australia Post | GLS |
|---|---|---|
| Oct 2025 | 54.4% | 0.16% |
| Nov 2025 | 54.4% | 0.2% |
| Dec 2025 | 54.5% | 0.2% |
| Jan 2026 | 54.4% | 0.2% |
| Feb 2026 | 49.6% | 0.17% |
| Mar 2026 | 54.4% | 0.16% |
| Apr 2026 | 54.4% | 0.16% |
| May 2026 | 54.5% | 0.16% |
| Jun 2026 | 59.3% | 0.17% |
| Jul 2026 | 54.6% | 0.19% |
| Aug 2026 | 59.3% | 0.17% |
| Sep 2026 | — | — |
How has the Australia Post and GLS comparison changed over the last 12 months?
3 findings
- Australia Post was ahead of GLS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Australia Post’s estimated Share of Search among parcel delivery services worldwide moved from 54.4% to 59.3%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, GLS’s estimated Share of Search among parcel delivery services worldwide moved from 0.16% to 0.17%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for parcel delivery services worldwide in August 2026?
1 change
In August 2026, Australia Post gained estimated Share of Search among parcel delivery services worldwide, from 54.6% to 59.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Australia Post’s and GLS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Australia Post
1 branded search term
- australia post
GLS
1 branded search term
- gls parcel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.