How popular isAustralia Post in search?
In August 2026, there were an estimated 1M branded searches for Australia Post worldwide which held steady over the last 11 months. Australia Post holds 59.3% estimated Share of Search among parcel delivery services worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which parcel delivery services compete with Australia Post?
Share of Search by month for Australia Post, Aramex. The figures are in the table below the chart.
View monthly share of search table
| Month | Australia Post | Aramex | DPD | GLS | TNT | Purolator |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 44.8% | 0.24% | 0.16% | 0.2% | 0.2% |
| Nov 2025 | 54.4% | 44.8% | 0.24% | 0.2% | 0.2% | 0.13% |
| Dec 2025 | 54.5% | 44.7% | 0.24% | 0.2% | 0.2% | 0.13% |
| Jan 2026 | 54.4% | 44.8% | 0.29% | 0.2% | 0.2% | 0.13% |
| Feb 2026 | 49.6% | 49.6% | 0.27% | 0.17% | 0.27% | 0.11% |
| Mar 2026 | 54.4% | 44.8% | 0.29% | 0.16% | 0.24% | 0.1% |
| Apr 2026 | 54.4% | 44.8% | 0.36% | 0.16% | 0.2% | 0.1% |
| May 2026 | 54.5% | 44.8% | 0.29% | 0.16% | 0.16% | 0.1% |
| Jun 2026 | 59.3% | 39.9% | 0.26% | 0.17% | 0.17% | 0.11% |
| Jul 2026 | 54.6% | 44.6% | 0.24% | 0.19% | 0.19% | 0.13% |
| Aug 2026 | 59.3% | 39.9% | 0.26% | 0.17% | 0.17% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 1M | +21.5% | +4.7 points | |
| 2, held 2nd | 39.9% | 673K | 0% | -4.7 points | |
| 3, held 3rd | 0.26% | 4.4K | +22.2% | 0 points | |
| 4, held 4th | 0.17% | 2.9K | 0% | 0 points | |
| 5, held 5th | 0.17% | 2.9K | 0% | 0 points | |
| 6, held 6th | 0.11% | 1.9K | 0% | 0 points |
59.3%
Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.7 points.
2.
Aramex39.9%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -4.7 points.
3.
DPD0.26%
Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.
4.
GLS
0.17%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
5.
TNT0.17%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.11%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Australia Post and its closest rivals
How has branded search demand for Australia Post changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Australia Post worldwide held steady at 1M.
- Across the 11 months ending August 2026, Australia Post’s estimated Share of Search among parcel delivery services worldwide increased from 54.4% to 59.3%.
- Across the 11 months ending August 2026, Australia Post’s estimated Share of Search among parcel delivery services worldwide peaked at 59.3% in June 2026 and was lowest at 49.6% in February 2026.
How did search popularity change for parcel delivery services worldwide in August 2026?
4 changes
In August 2026, Australia Post gained estimated Share of Search among parcel delivery services worldwide, from 54.6% to 59.3%.
In August 2026, Aramex lost estimated Share of Search among parcel delivery services worldwide, from 44.6% to 39.9%.
Estimated monthly branded searches for Purolator worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.
Estimated monthly branded searches for TNT worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
How is Australia Post measured?
Brandwave collects information about searches that people make online using Australia Post’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- australia post
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Is Australia Post your brand?
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