Brandwave

How popular isGLS in search?

In August 2026, there were an estimated 2.9K branded searches for GLS worldwide which held steady over the last 11 months. GLS holds 0.17% estimated Share of Search among parcel delivery services worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Australia Post59.3%
  2. Aramex39.9%
  3. DPD0.26%
  4. GLS0.17%
  5. TNT0.17%
  6. Purolator0.11%
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Which parcel delivery services compete with GLS?

GLS against parcel delivery services worldwide, by month

Share of Search by month for Australia Post, Aramex, GLS. The figures are in the table below the chart.

View monthly share of search table
MonthAustralia PostAramexDPDGLSTNTPurolator
Oct 202554.4%44.8%0.24%0.16%0.2%0.2%
Nov 202554.4%44.8%0.24%0.2%0.2%0.13%
Dec 202554.5%44.7%0.24%0.2%0.2%0.13%
Jan 202654.4%44.8%0.29%0.2%0.2%0.13%
Feb 202649.6%49.6%0.27%0.17%0.27%0.11%
Mar 202654.4%44.8%0.29%0.16%0.24%0.1%
Apr 202654.4%44.8%0.36%0.16%0.2%0.1%
May 202654.5%44.8%0.29%0.16%0.16%0.1%
Jun 202659.3%39.9%0.26%0.17%0.17%0.11%
Jul 202654.6%44.6%0.24%0.19%0.19%0.13%
Aug 202659.3%39.9%0.26%0.17%0.17%0.11%
Sep 2026——————

  1. 1.Australia Post

    59.3%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.7 points.

  2. 2.Aramex

    39.9%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -4.7 points.

  3. 3.DPD

    0.26%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.GLS

    0.17%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.TNT

    0.17%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Purolator

    0.11%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between GLS and its closest rivals

How has branded search demand for GLS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for GLS worldwide held steady at 2.9K.
  • Across the 11 months ending August 2026, GLS rose from 6th to 4th among parcel delivery services worldwide.

How did search popularity change for parcel delivery services worldwide in August 2026?

  1. In August 2026, Australia Post gained estimated Share of Search among parcel delivery services worldwide, from 54.6% to 59.3%.

  2. In August 2026, Aramex lost estimated Share of Search among parcel delivery services worldwide, from 44.6% to 39.9%.

  3. Estimated monthly branded searches for Purolator worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for TNT worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How is GLS measured?

Brandwave collects information about searches that people make online using GLS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gls parcel

Do you work for GLS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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