Audient vs Universal Audio:Which is more popular?
In September 2026, Universal Audio had more branded searches than Audient among audio interface brands worldwide. Universal Audio had about 74,000 branded searches, while Audient had 22,200. Universal Audio made up 25.3% of all audio interface brand searches we track, and Audient accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about audio interface brands, Audient and Universal Audio each appeared in four of the five answers. Audient and Universal Audio were each mentioned first in two of the four answers.
Who do people search for more?
Universal Audio, about 3 searches for every 1 for Audient
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top audio interface brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Audient and Universal Audio were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Audient and Universal Audio were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Focusrite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Universal Audio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Audient4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RME4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MOTU3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PreSonus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audio interface brands
5 answers
Asked ChatGPT
“Which audio interface brand should I buy?”
Asked ChatGPT
“What are the best audio interface brands?”
Asked ChatGPT
“What's the best audio interface brand for home recording?”
Searched Google, AI Overview
“best audio interface”
Searched Google, AI Overview
“usb audio interface”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Audient or Universal Audio more popular in search?
This chart shows how often people search Google for Audient and Universal Audio by name. Each line represents a brand's share of searches for all six audio interface brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Universal Audio, Audient. The figures are in the table below the chart.
View monthly share of searches table
| Month | Focusrite | Universal Audio | PreSonus | MOTU | Audient | RME |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 28.6% | 19.2% | 9.2% | 4.7% | 3.2% |
| Nov 2025 | 32.1% | 39.1% | 14.4% | 8.4% | 3.5% | 2.4% |
| Dec 2025 | 31.5% | 38.4% | 14.1% | 10% | 3.5% | 2.4% |
| Jan 2026 | 35.2% | 28.8% | 19.3% | 9.3% | 4.7% | 2.7% |
| Feb 2026 | 40.3% | 22.1% | 18.1% | 10.6% | 5.4% | 3.5% |
| Mar 2026 | 39.4% | 21.6% | 17.6% | 12.5% | 5.3% | 3.6% |
| Apr 2026 | 37.4% | 30.5% | 13.7% | 9.8% | 5% | 3.5% |
| May 2026 | 36.3% | 24.4% | 16.3% | 14.2% | 4.9% | 3.9% |
| Jun 2026 | 37.6% | 25.3% | 13.9% | 14.6% | 5.1% | 3.5% |
| Jul 2026 | 39.6% | 21.8% | 14.6% | 15.3% | 5.3% | 3.4% |
| Aug 2026 | 39.6% | 21.8% | 14.6% | 15.4% | 5.3% | 3.4% |
| Sep 2026 | 37.6% | 25.3% | 13.8% | 12.3% | 7.6% | 3.5% |
How has the Audient and Universal Audio comparison changed over the last 12 months?
3 findings
- Universal Audio was ahead of Audient in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Audient’s share of searches among audio interface brands worldwide moved from 4.7% to 7.6%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Universal Audio’s share of searches among audio interface brands worldwide moved from 28.6% to 25.3%, and its estimated monthly branded searches moved from 110K to 74K.
How did search popularity change for audio interface brands worldwide in September 2026?
2 changes
In September 2026, Universal Audio gained share of searches among audio interface brands worldwide, from 21.8% to 25.3%.
In September 2026, Audient gained share of searches among audio interface brands worldwide, from 5.3% to 7.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Audient’s and Universal Audio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Audient
1 branded search term
- audient
Universal Audio
1 branded search term
- universal audio
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