Brandwave

Audio interface brands:Which are searched most?

In September 2026, Focusrite was the most searched among audio interface brands worldwide, with an estimated 110K branded searches and 49% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Focusrite49%
  2. Universal Audio33%
  3. PreSonus18%

Follow audio interface brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the audio interface brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among audio interface brands worldwide, by month

Share of Search by month for Focusrite, Universal Audio, PreSonus. The figures are in the table below the chart.

View monthly share of search table
MonthFocusriteUniversal AudioPreSonus
Oct 202542.3%34.5%23.2%
Nov 202537.5%45.7%16.8%
Dec 202537.5%45.7%16.8%
Jan 202642.3%34.6%23.2%
Feb 202650.1%27.5%22.4%
Mar 202650.1%27.5%22.4%
Apr 202645.8%37.4%16.8%
May 202647.1%31.7%21.2%
Jun 202649%33%18%
Jul 202652.1%28.7%19.2%
Aug 202652.1%28.7%19.2%
Sep 202649%33%18%

This month’s ranking, September 2026

  1. 1.Focusrite

    49%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -3.1 points.

  2. 2.Universal Audio

    33%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +4.3 points.

  3. 3.PreSonus

    18%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among audio interface brands worldwide?

In September 2026, Focusrite was the most searched among audio interface brands worldwide, with an estimated 110K branded searches and 49% estimated Share of Search within this set. Universal Audio is in 2nd place, 16 percentage points behind at 33% Share of Search.

Global audio interface brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Focusrite42.3% → 49%52.1%Jul 202637.5%Nov 20251st
Universal Audio34.5% → 33%45.7%Nov 202527.5%Feb 20262nd
PreSonus23.2% → 18%23.2%Oct 202516.8%Apr 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Focusrite’s estimated Share of Search among audio interface brands worldwide increased from 42.3% to 49%.
  • Across the 12 months ending September 2026, Universal Audio’s estimated Share of Search among audio interface brands worldwide decreased from 34.5% to 33%.
  • Across the 12 months ending September 2026, PreSonus’ estimated Share of Search among audio interface brands worldwide decreased from 23.2% to 18%.
  • Across the 12 months ending September 2026, Focusrite’s estimated Share of Search among audio interface brands worldwide peaked at 52.1% in July 2026 and was lowest at 37.5% in November 2025.
  • Across the 12 months ending September 2026, Universal Audio’s estimated Share of Search among audio interface brands worldwide peaked at 45.7% in November 2025 and was lowest at 27.5% in February 2026.
  • Across the 12 months ending September 2026, PreSonus’ estimated Share of Search among audio interface brands worldwide peaked at 23.2% in October 2025 and was lowest at 16.8% in April 2026.

How did search popularity change for audio interface brands worldwide in September 2026?

  1. In September 2026, Universal Audio gained estimated Share of Search among audio interface brands worldwide, from 28.7% to 33%.

  2. In September 2026, Focusrite lost estimated Share of Search among audio interface brands worldwide, from 52.1% to 49%.

  3. In September 2026, PreSonus lost estimated Share of Search among audio interface brands worldwide, from 19.2% to 18%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free