Brandwave

How popular isAudient?

In September 2026, people searched for Audient by name about 22,200 times worldwide, a 22.7% increase from the previous year. These searches made up 7.6% of all global audio interface brand searches, placing Audient fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about audio interface brands, Audient appeared in four of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Audient is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. FocusriteShare of searches 37.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Universal AudioShare of searches 25.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. PreSonusShare of searches 13.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. MOTUShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. AudientShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top audio interface brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Audient was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Audient is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Focusrite1st
  2. Universal Audio2nd
  3. MOTU3rd
  4. Audient4th
  5. RME5th
  6. PreSonus6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Focusrite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Universal Audio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Audient4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RME4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MOTU3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PreSonus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audio interface brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which audio interface brands compete with Audient?

Audient against audio interface brands worldwide, by month

Share of searches by month for Focusrite, Universal Audio, PreSonus, MOTU, Audient, RME. The figures are in the table below the chart.

View monthly share of searches table
MonthFocusriteUniversal AudioPreSonusMOTUAudientRME
Oct 202535.1%28.6%19.2%9.2%4.7%3.2%
Nov 202532.1%39.1%14.4%8.4%3.5%2.4%
Dec 202531.5%38.4%14.1%10%3.5%2.4%
Jan 202635.2%28.8%19.3%9.3%4.7%2.7%
Feb 202640.3%22.1%18.1%10.6%5.4%3.5%
Mar 202639.4%21.6%17.6%12.5%5.3%3.6%
Apr 202637.4%30.5%13.7%9.8%5%3.5%
May 202636.3%24.4%16.3%14.2%4.9%3.9%
Jun 202637.6%25.3%13.9%14.6%5.1%3.5%
Jul 202639.6%21.8%14.6%15.3%5.3%3.4%
Aug 202639.6%21.8%14.6%15.4%5.3%3.4%
Sep 202637.6%25.3%13.8%12.3%7.6%3.5%

  1. 1.Focusrite

    37.6%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Universal Audio

    25.3%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  3. 3.PreSonus

    13.8%

    Moved from 4th to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.MOTU

    12.3%

    Moved from 3rd to 4th. 35.9K estimated branded searches, -16.1% vs prior month. Share -3.1 points.

  5. 5.Audient

    7.6%

    Held 5th. 22.2K estimated branded searches, +50% vs prior month. Share +2.3 points.

  6. 6.RME

    3.5%

    Held 6th. 10.2K estimated branded searches, +7.4% vs prior month. Share +0.1 points.

Compare popularity between Audient and its closest rivals

Every comparison with Audient

5 comparisons

How has branded search demand for Audient changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Audient worldwide rose from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Audient’s share of searches among audio interface brands worldwide increased from 4.7% to 7.6%.
  • Across the 12 months ending September 2026, Audient’s share of searches among audio interface brands worldwide peaked at 7.6% in September 2026 and was lowest at 3.5% in December 2025.

How did search popularity change for audio interface brands worldwide in September 2026?

6 changes

  1. In September 2026, Universal Audio gained share of searches among audio interface brands worldwide, from 21.8% to 25.3%.

  2. In September 2026, Audient gained share of searches among audio interface brands worldwide, from 5.3% to 7.6%.

  3. In September 2026, MOTU lost share of searches among audio interface brands worldwide, from 15.4% to 12.3%.

  4. In September 2026, Focusrite lost share of searches among audio interface brands worldwide, from 39.6% to 37.6%.

  5. In September 2026, PreSonus lost share of searches among audio interface brands worldwide, from 14.6% to 13.8%.

  6. Estimated monthly branded searches for RME worldwide fell 18.4% over 12 measured months, from 12.5K to 10.2K in September 2026.

How are Audient’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Audient’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • audient

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How the Brand Demand Index is measured

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