How popular isUniversal Audio in search?
In September 2026, there were an estimated 74K branded searches for Universal Audio worldwide which is down 32.7% over the last 12 months. Universal Audio holds 33% estimated Share of Search among audio interface brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which audio interface brands compete with Universal Audio?
Share of Search by month for Focusrite, Universal Audio, PreSonus. The figures are in the table below the chart.
View monthly share of search table
| Month | Focusrite | Universal Audio | PreSonus |
|---|---|---|---|
| Oct 2025 | 42.3% | 34.5% | 23.2% |
| Nov 2025 | 37.5% | 45.7% | 16.8% |
| Dec 2025 | 37.5% | 45.7% | 16.8% |
| Jan 2026 | 42.3% | 34.6% | 23.2% |
| Feb 2026 | 50.1% | 27.5% | 22.4% |
| Mar 2026 | 50.1% | 27.5% | 22.4% |
| Apr 2026 | 45.8% | 37.4% | 16.8% |
| May 2026 | 47.1% | 31.7% | 21.2% |
| Jun 2026 | 49% | 33% | 18% |
| Jul 2026 | 52.1% | 28.7% | 19.2% |
| Aug 2026 | 52.1% | 28.7% | 19.2% |
| Sep 2026 | 49% | 33% | 18% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49% | 110K | 0% | -3.1 points | |
| 2, held 2nd | 33% | 74K | +22.3% | +4.3 points | |
| 3, held 3rd | 18% | 40.5K | 0% | -1.2 points |
49%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -3.1 points.
33%
Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +4.3 points.
3.
PreSonus18%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.2 points.
Compare search popularity between Universal Audio and its closest rivals
Every comparison with Universal Audio
2 comparisons
How has branded search demand for Universal Audio changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Universal Audio worldwide fell from 110K to 74K.
- Across the 12 months ending September 2026, Universal Audio’s estimated Share of Search among audio interface brands worldwide decreased from 34.5% to 33%.
- Across the 12 months ending September 2026, Universal Audio’s estimated Share of Search among audio interface brands worldwide peaked at 45.7% in November 2025 and was lowest at 27.5% in February 2026.
How did search popularity change for audio interface brands worldwide in September 2026?
3 changes
In September 2026, Universal Audio gained estimated Share of Search among audio interface brands worldwide, from 28.7% to 33%.
In September 2026, Focusrite lost estimated Share of Search among audio interface brands worldwide, from 52.1% to 49%.
In September 2026, PreSonus lost estimated Share of Search among audio interface brands worldwide, from 19.2% to 18%.
How is Universal Audio measured?
Brandwave collects information about searches that people make online using Universal Audio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- universal audio
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