AskNicely vs Refiner:Which is more popular by branded search?
In August 2026, AskNicely had more branded searches than Refiner among NPS feedback platforms worldwide. AskNicely was estimated to have 4.4K branded searches compared to Refiner’s 10, and held a 42.9% Share of Search versus Refiner’s 0.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, AskNicely or Refiner?
Compare tools for collecting customer feedback and tracking Net Promoter Score. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AskNicely, Refiner. The figures are in the table below the chart.
View monthly share of search table
| Month | AskNicely | Survicate | Retently | Zonka Feedback | Refiner |
|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 47.8% | 11.7% | 8.8% | 0% |
| Nov 2025 | 36.3% | 44.7% | 10.2% | 8.8% | 0% |
| Dec 2025 | 35% | 43.8% | 10.7% | 10.6% | 0% |
| Jan 2026 | 34.7% | 42.7% | 12.8% | 9.6% | 0.19% |
| Feb 2026 | 31.4% | 48.1% | 11% | 9.5% | 0.11% |
| Mar 2026 | 31.9% | 48.3% | 11.8% | 7.8% | 0.18% |
| Apr 2026 | 35.2% | 43.3% | 12.8% | 8.6% | 0.1% |
| May 2026 | 45% | 37.1% | 10.5% | 7.3% | 0.1% |
| Jun 2026 | 40.4% | 40.7% | 12.2% | 6.6% | 0.18% |
| Jul 2026 | 37.5% | 31.1% | 25% | 6.1% | 0.17% |
| Aug 2026 | 42.9% | 35.4% | 15.9% | 5.7% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the AskNicely and Refiner comparison changed over the last 12 months?
3 findings
- AskNicely was ahead of Refiner in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AskNicely’s estimated Share of Search among NPS feedback platforms worldwide moved from 31.8% to 42.9%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 11 months ending August 2026, Refiner’s estimated Share of Search among NPS feedback platforms worldwide moved from 0% to 0.1%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for NPS feedback platforms worldwide in August 2026?
1 change
In August 2026, AskNicely gained estimated Share of Search among NPS feedback platforms worldwide, from 37.5% to 42.9%.
How each brand is measured
Brandwave collects information about searches that people make online using AskNicely’s and Refiner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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