AskNicely vs Medallia:Which is more popular?
In September 2026, Medallia had more branded searches than AskNicely among NPS feedback platforms worldwide. Medallia had about 40,500 branded searches, while AskNicely had 4,410. Medallia made up 6.1% of all NPS feedback platform searches we track, and AskNicely accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about NPS feedback platforms, AskNicely appeared in four of the five answers and Medallia in three. AskNicely was mentioned before Medallia in four out of five answers.
Who do people search for more?
Medallia, about 9 searches for every 1 for AskNicely
Who does AI mention more?
AskNicely, mentioned in 4 of 5 answers, Medallia in 3
Who does AI recommend more?
AskNicely, named ahead of Medallia in 4 of 5 answers
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Top NPS feedback platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AskNicely was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Medallia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AskNicely was listed before Medallia in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- AskNicely1st
Survicate2nd
Qualtrics3rd
Retently4th- Medallia5th
SurveyMonkey6th
Refiner7th
Zonka Feedback8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AskNicely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Survicate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SurveyMonkey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Medallia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Retently3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zonka Feedback3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Refiner2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about NPS feedback platforms
5 answers
Asked ChatGPT
“Which NPS feedback platform should I use?”
Asked ChatGPT
“What are the best NPS feedback platforms?”
Asked ChatGPT
“What's the best NPS feedback platform for customer feedback tracking?”
Searched Google, AI Overview
“best nps software”
Searched Google, AI Overview
“customer feedback tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is AskNicely or Medallia more popular in search?
This chart shows how often people search Google for AskNicely and Medallia by name. Each line represents a brand's share of searches for all eight NPS feedback platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Medallia, AskNicely. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Medallia | AskNicely | Survicate | Retently | Zonka Feedback | Refiner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 37.6% | 5.1% | 0.37% | 0.55% | 0.14% | 0.1% | 0% |
| Nov 2025 | 60.4% | 33% | 5.4% | 0.4% | 0.49% | 0.1% | 0.1% | 0% |
| Dec 2025 | 55.6% | 37.1% | 6.1% | 0.44% | 0.55% | 0.13% | 0.13% | 0% |
| Jan 2026 | 59.6% | 32.5% | 6.5% | 0.48% | 0.58% | 0.14% | 0.13% | <0.01% |
| Feb 2026 | 55.6% | 37.1% | 6.1% | 0.36% | 0.55% | 0.13% | 0.11% | <0.01% |
| Mar 2026 | 56.2% | 37.6% | 5.1% | 0.37% | 0.55% | 0.14% | 0.09% | <0.01% |
| Apr 2026 | 49.9% | 40.8% | 8.2% | 0.4% | 0.49% | 0.11% | 0.1% | <0.01% |
| May 2026 | 54.9% | 36.5% | 7.3% | 0.54% | 0.44% | 0.13% | 0.09% | <0.01% |
| Jun 2026 | 58.9% | 31.9% | 7.8% | 0.57% | 0.57% | 0.13% | 0.09% | <0.01% |
| Jul 2026 | 58.5% | 31.8% | 7.8% | 0.7% | 0.57% | 0.47% | 0.11% | <0.01% |
| Aug 2026 | 59.5% | 32.4% | 6.5% | 0.71% | 0.58% | 0.22% | 0.1% | <0.01% |
| Sep 2026 | 55.5% | 36.9% | 6.1% | 0.66% | 0.54% | 0.15% | 0.09% | <0.01% |
How has the AskNicely and Medallia comparison changed over the last 12 months?
3 findings
- Medallia was ahead of AskNicely in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AskNicely’s share of searches among NPS feedback platforms worldwide moved from 0.37% to 0.66%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Medallia’s share of searches among NPS feedback platforms worldwide moved from 5.1% to 6.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for NPS feedback platforms worldwide in September 2026?
2 changes
Medallia’s share of searches among NPS feedback platforms worldwide has lost ground for 3 months in a row, from 7.8% to 6.1% in September 2026.
Estimated monthly branded searches for AskNicely worldwide rose 21.8% over 12 measured months, from 3.6K to 4.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using AskNicely’s and Medallia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among NPS feedback platforms
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