Qualtrics vs SurveyMonkey:Which is more popular?
In September 2026, SurveyMonkey had more branded searches than Qualtrics among NPS feedback platforms worldwide. SurveyMonkey had about 370,000 branded searches, while Qualtrics had 246,000. SurveyMonkey made up 55.5% of all NPS feedback platform searches we track, and Qualtrics accounted for 36.9%. When we asked ChatGPT and Google AI Overviews about NPS feedback platforms, Qualtrics appeared in four of the five answers and SurveyMonkey in three. Qualtrics was mentioned before SurveyMonkey in every answer that named either.
Who do people search for more?
SurveyMonkey, about 50% more searches than Qualtrics
Who does AI mention more?
Qualtrics, mentioned in 4 of 5 answers, SurveyMonkey in 3
Who does AI recommend more?
Qualtrics, named ahead of SurveyMonkey in 4 of 4 answers
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Top NPS feedback platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SurveyMonkey was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Qualtrics was listed before SurveyMonkey in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
AskNicely1st
Survicate2nd- Qualtrics3rd
Retently4th
Medallia5th- SurveyMonkey6th
Refiner7th
Zonka Feedback8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AskNicely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Survicate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SurveyMonkey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Medallia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Retently3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zonka Feedback3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Refiner2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about NPS feedback platforms
5 answers
Asked ChatGPT
“Which NPS feedback platform should I use?”
Asked ChatGPT
“What are the best NPS feedback platforms?”
Asked ChatGPT
“What's the best NPS feedback platform for customer feedback tracking?”
Searched Google, AI Overview
“best nps software”
Searched Google, AI Overview
“customer feedback tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Qualtrics or SurveyMonkey more popular in search?
This chart shows how often people search Google for Qualtrics and SurveyMonkey by name. Each line represents a brand's share of searches for all eight NPS feedback platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for SurveyMonkey, Qualtrics. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Medallia | AskNicely | Survicate | Retently | Zonka Feedback | Refiner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 37.6% | 5.1% | 0.37% | 0.55% | 0.14% | 0.1% | 0% |
| Nov 2025 | 60.4% | 33% | 5.4% | 0.4% | 0.49% | 0.1% | 0.1% | 0% |
| Dec 2025 | 55.6% | 37.1% | 6.1% | 0.44% | 0.55% | 0.13% | 0.13% | 0% |
| Jan 2026 | 59.6% | 32.5% | 6.5% | 0.48% | 0.58% | 0.14% | 0.13% | <0.01% |
| Feb 2026 | 55.6% | 37.1% | 6.1% | 0.36% | 0.55% | 0.13% | 0.11% | <0.01% |
| Mar 2026 | 56.2% | 37.6% | 5.1% | 0.37% | 0.55% | 0.14% | 0.09% | <0.01% |
| Apr 2026 | 49.9% | 40.8% | 8.2% | 0.4% | 0.49% | 0.11% | 0.1% | <0.01% |
| May 2026 | 54.9% | 36.5% | 7.3% | 0.54% | 0.44% | 0.13% | 0.09% | <0.01% |
| Jun 2026 | 58.9% | 31.9% | 7.8% | 0.57% | 0.57% | 0.13% | 0.09% | <0.01% |
| Jul 2026 | 58.5% | 31.8% | 7.8% | 0.7% | 0.57% | 0.47% | 0.11% | <0.01% |
| Aug 2026 | 59.5% | 32.4% | 6.5% | 0.71% | 0.58% | 0.22% | 0.1% | <0.01% |
| Sep 2026 | 55.5% | 36.9% | 6.1% | 0.66% | 0.54% | 0.15% | 0.09% | <0.01% |
How has the Qualtrics and SurveyMonkey comparison changed over the last 12 months?
3 findings
- SurveyMonkey was ahead of Qualtrics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among NPS feedback platforms worldwide moved from 37.6% to 36.9%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, SurveyMonkey’s share of searches among NPS feedback platforms worldwide moved from 56.2% to 55.5%, and its estimated monthly branded searches moved from 550K to 370K.
How did search popularity change for NPS feedback platforms worldwide in September 2026?
2 changes
In September 2026, Qualtrics gained share of searches among NPS feedback platforms worldwide, from 32.4% to 36.9%.
In September 2026, SurveyMonkey lost share of searches among NPS feedback platforms worldwide, from 59.5% to 55.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Qualtrics’ and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Qualtrics
1 branded search term
- qualtrics
SurveyMonkey
2 branded search terms
- SurveyMonkey
- surveymonkey nps
Other head-to-heads among NPS feedback platforms
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