Medallia vs Qualtrics:Which is searched more?
In September 2026, Qualtrics had more branded searches than Medallia among NPS feedback platforms worldwide. Qualtrics had about 246,000 branded searches, while Medallia had 40,500. Qualtrics made up 36.9% of all NPS feedback platform searches we track, and Medallia accounted for 6.1%. These are worldwide searches for English-language branded terms.
Follow Medallia vs Qualtrics and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Medallia or Qualtrics more popular in search?
Compare tools for collecting customer feedback and tracking Net Promoter Score. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Qualtrics, Medallia. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Medallia | AskNicely | Survicate | Retently | Zonka Feedback | Refiner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 37.6% | 5.1% | 0.37% | 0.55% | 0.14% | 0.1% | 0% |
| Nov 2025 | 60.4% | 33% | 5.4% | 0.4% | 0.49% | 0.1% | 0.1% | 0% |
| Dec 2025 | 55.6% | 37.1% | 6.1% | 0.44% | 0.55% | 0.13% | 0.13% | 0% |
| Jan 2026 | 59.6% | 32.5% | 6.5% | 0.48% | 0.58% | 0.14% | 0.13% | <0.01% |
| Feb 2026 | 55.6% | 37.1% | 6.1% | 0.36% | 0.55% | 0.13% | 0.11% | <0.01% |
| Mar 2026 | 56.2% | 37.6% | 5.1% | 0.37% | 0.55% | 0.14% | 0.09% | <0.01% |
| Apr 2026 | 49.9% | 40.8% | 8.2% | 0.4% | 0.49% | 0.11% | 0.1% | <0.01% |
| May 2026 | 54.9% | 36.5% | 7.3% | 0.54% | 0.44% | 0.13% | 0.09% | <0.01% |
| Jun 2026 | 58.9% | 31.9% | 7.8% | 0.57% | 0.57% | 0.13% | 0.09% | <0.01% |
| Jul 2026 | 58.5% | 31.8% | 7.8% | 0.7% | 0.57% | 0.47% | 0.11% | <0.01% |
| Aug 2026 | 59.5% | 32.4% | 6.5% | 0.71% | 0.58% | 0.22% | 0.1% | <0.01% |
| Sep 2026 | 55.5% | 36.9% | 6.1% | 0.66% | 0.54% | 0.15% | 0.09% | <0.01% |
How has the Medallia and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Medallia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Medallia’s share of searches among NPS feedback platforms worldwide moved from 5.1% to 6.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among NPS feedback platforms worldwide moved from 37.6% to 36.9%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for NPS feedback platforms worldwide in September 2026?
2 changes
In September 2026, Qualtrics gained share of searches among NPS feedback platforms worldwide, from 32.4% to 36.9%.
Medallia’s share of searches among NPS feedback platforms worldwide has lost ground for 3 months in a row, from 7.8% to 6.1% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Medallia’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among NPS feedback platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.