ASICS vs Sidi:Which is more popular?
In September 2026, ASICS had more branded searches than Sidi among road shoes brands worldwide. ASICS had about 6.1 million branded searches, while Sidi had 12,600. ASICS made up 70% of all road shoes brand searches we track, and Sidi accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about road shoes brands, ASICS appeared in two of the four answers and Sidi in one. ASICS was mentioned before Sidi in two out of three answers.
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Top road shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ASICS was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sidi was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. ASICS was listed before Sidi in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ASICS1st
HOKA2nd
Sidi2nd
Shimano4th
Specialized5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ASICS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HOKA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shimano2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sidi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Specialized1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about road shoes brands
4 answers
Asked ChatGPT
“Which road shoes brand should I buy?”
Asked ChatGPT
“What are the best road shoes brands?”
Asked ChatGPT
“What's the best road shoes brand for road cycling?”
Searched Google, AI Overview
“cycling road shoes”
Searched Google, AI Overview
“road bike shoes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ASICS or Sidi more popular in search?
This chart shows how often people search Google for ASICS and Sidi by name. Each line represents a brand's share of searches for all five road shoes brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ASICS, Sidi. The figures are in the table below the chart.
View monthly share of searches table
| Month | ASICS | HOKA | Shimano | Sidi | Specialized |
|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 29.7% | 4% | 0.12% | <0.01% |
| Nov 2025 | 66.7% | 29.9% | 3.3% | 0.12% | <0.01% |
| Dec 2025 | 66.7% | 29.9% | 3.3% | 0.11% | <0.01% |
| Jan 2026 | 70.6% | 25.8% | 3.5% | 0.12% | 0.01% |
| Feb 2026 | 66.2% | 29.7% | 4% | 0.14% | 0.01% |
| Mar 2026 | 66.2% | 29.6% | 4% | 0.14% | 0.01% |
| Apr 2026 | 65.6% | 29.4% | 4.8% | 0.14% | 0.01% |
| May 2026 | 65.6% | 29.4% | 4.8% | 0.16% | 0.01% |
| Jun 2026 | 66.2% | 29.6% | 4% | 0.14% | 0.01% |
| Jul 2026 | 70% | 25.6% | 4.2% | 0.16% | 0.01% |
| Aug 2026 | 70.5% | 25.8% | 3.5% | 0.13% | 0.01% |
| Sep 2026 | 70% | 25.6% | 4.2% | 0.14% | 0.01% |
How has the ASICS and Sidi comparison changed over the last 12 months?
3 findings
- ASICS was ahead of Sidi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASICS’s share of searches among road shoes brands worldwide moved from 66.2% to 70%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 12 months ending September 2026, Sidi’s share of searches among road shoes brands worldwide moved from 0.12% to 0.14%, and its estimated monthly branded searches moved from 11.4K to 12.6K.
How did search popularity change for road shoes brands worldwide in September 2026?
2 changes
In September 2026, ASICS lost share of searches among road shoes brands worldwide, from 70.5% to 70%.
Estimated monthly branded searches for Sidi worldwide rose 10.5% over 12 measured months, from 11.4K to 12.6K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using ASICS’s and Sidi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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