Asetek SimSports vs Playseat:Which is more popular?
In September 2026, Playseat had more branded searches than Asetek SimSports among sim racing brands worldwide. Playseat had about 60,500 branded searches, while Asetek SimSports had 2,300. Playseat made up 6.1% of all sim racing brand searches we track, and Asetek SimSports accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about sim racing brands, neither Asetek SimSports nor Playseat appeared in any of the four answers.
Who do people search for more?
Playseat, about 26 searches for every 1 for Asetek SimSports
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top sim racing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Asetek SimSports nor Playseat showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Moza4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Logitech3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fanatec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Thrustmaster2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Simagic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Simucube1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Playseat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Next Level Racing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trak Racer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Asetek SimSports0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sim racing brands
4 answers
Asked ChatGPT
“What's the best sim racing wheel for beginners?”
Asked ChatGPT
“Which sim racing brand should I buy from?”
Asked ChatGPT
“What's the best direct drive wheel for sim racing?”
Searched Google, AI Overview
“sim racing wheel”
Searched Google, AI Overview
“sim racing rig”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Asetek SimSports or Playseat more popular in search?
This chart shows how often people search Google for Asetek SimSports and Playseat by name. Each line represents a brand's share of searches for all 12 sim racing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Playseat, Asetek SimSports. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | Fanatec | Moza | Playseat | Simagic | Thrustmaster | Next Level Racing | Simucube | Trak Racer | Sim-Lab | Heusinkveld | Asetek SimSports |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 25.8% | 6.5% | 6.3% | 6.3% | 5.7% | 4.2% | 4.2% | 2.3% | 1.6% | 0.69% | 0.39% |
| Nov 2025 | 35.1% | 29.1% | 7% | 5.8% | 5.8% | 5.2% | 3.9% | 3.2% | 2.6% | 1.2% | 0.64% | 0.36% |
| Dec 2025 | 37.9% | 25.8% | 6.4% | 7.7% | 5.2% | 5.6% | 4.2% | 2.8% | 2.3% | 1% | 0.57% | 0.23% |
| Jan 2026 | 36.4% | 26.2% | 8% | 6.4% | 5.3% | 5.7% | 4.3% | 2.9% | 2.4% | 1.3% | 0.86% | 0.28% |
| Feb 2026 | 37.1% | 25.2% | 7.7% | 6.2% | 5.1% | 5.6% | 5.1% | 2.8% | 2.8% | 1.5% | 0.83% | 0.27% |
| Mar 2026 | 35.3% | 25.4% | 7.8% | 6.3% | 6.3% | 5.7% | 5.1% | 2.8% | 2.8% | 1.5% | 0.84% | 0.3% |
| Apr 2026 | 37% | 26.7% | 8.2% | 5.4% | 5.4% | 4.9% | 4.4% | 2.9% | 2.4% | 1.6% | 0.88% | 0.28% |
| May 2026 | 38.8% | 24.7% | 8.8% | 5% | 6.1% | 5.6% | 4.1% | 2.7% | 2.2% | 1.2% | 0.66% | 0.27% |
| Jun 2026 | 36.5% | 24.7% | 8.3% | 5% | 7.4% | 5.6% | 4.1% | 2.7% | 3.3% | 1.5% | 0.66% | 0.26% |
| Jul 2026 | 41% | 19.8% | 9.1% | 4.9% | 7.3% | 5.4% | 4% | 2.7% | 3.3% | 1.5% | 0.8% | 0.29% |
| Aug 2026 | 39.3% | 20% | 10.8% | 4.9% | 6% | 4.6% | 4.9% | 2.7% | 4% | 1.8% | 0.8% | 0.26% |
| Sep 2026 | 39.8% | 20.2% | 10.9% | 6.1% | 6.1% | 4.6% | 4.1% | 2.7% | 2.7% | 1.8% | 0.81% | 0.23% |
How has the Asetek SimSports and Playseat comparison changed over the last 12 months?
3 findings
- Playseat was ahead of Asetek SimSports in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asetek SimSports’ share of searches among sim racing brands worldwide moved from 0.39% to 0.23%, and its estimated monthly branded searches moved from 5.5K to 2.3K.
- Across the 12 months ending September 2026, Playseat’s share of searches among sim racing brands worldwide moved from 6.3% to 6.1%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for sim racing brands worldwide in September 2026?
2 changes
In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches.
Estimated monthly branded searches for Asetek SimSports worldwide fell 58.2% over 12 measured months, from 5.5K to 2.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Asetek SimSports’ and Playseat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asetek SimSports
2 branded search terms
- asetek invicta
- asetek simsports
Playseat
1 branded search term
- playseat
Other head-to-heads among sim racing brands
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