Brandwave

Asetek SimSports vs Next Level Racing:Which is more popular?

In September 2026, Next Level Racing had more branded searches than Asetek SimSports among sim racing brands worldwide. Next Level Racing had about 40,500 branded searches, while Asetek SimSports had 2,300. Next Level Racing made up 4.1% of all sim racing brand searches we track, and Asetek SimSports accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about sim racing brands, neither Asetek SimSports nor Next Level Racing appeared in any of the four answers.

Among sim racing brands worldwide in September 2026

Who do people search for more?

Next Level Racing, about 18 searches for every 1 for Asetek SimSports

Next Level Racing 40.5K searchesAsetek SimSports 2.3K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Asetek SimSports in 0 of 4Next Level Racing in 0 of 4

Follow Asetek SimSports vs Next Level Racing and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sim racing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Asetek SimSports nor Next Level Racing showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moza1st
  2. Logitech2nd
  3. Fanatec3rd
  4. Simagic4th
  5. Thrustmaster5th
  6. Simucube6th
  7. Playseat–
  8. Next Level Racing–
  9. Trak Racer–
  10. +2 more
  11. Asetek SimSports–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moza4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Logitech3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fanatec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thrustmaster2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Simagic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Simucube1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Playseat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Next Level Racing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trak Racer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Asetek SimSports0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about sim racing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Asetek SimSports or Next Level Racing more popular in search?

This chart shows how often people search Google for Asetek SimSports and Next Level Racing by name. Each line represents a brand's share of searches for all 12 sim racing brands we track, month by month, from English-language searches worldwide.

Asetek SimSports and Next Level Racing among sim racing brands worldwide, by month

Share of searches by month for Next Level Racing, Asetek SimSports. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechFanatecMozaPlayseatSimagicThrustmasterNext Level RacingSimucubeTrak RacerSim-LabHeusinkveldAsetek SimSports
Oct 202536%25.8%6.5%6.3%6.3%5.7%4.2%4.2%2.3%1.6%0.69%0.39%
Nov 202535.1%29.1%7%5.8%5.8%5.2%3.9%3.2%2.6%1.2%0.64%0.36%
Dec 202537.9%25.8%6.4%7.7%5.2%5.6%4.2%2.8%2.3%1%0.57%0.23%
Jan 202636.4%26.2%8%6.4%5.3%5.7%4.3%2.9%2.4%1.3%0.86%0.28%
Feb 202637.1%25.2%7.7%6.2%5.1%5.6%5.1%2.8%2.8%1.5%0.83%0.27%
Mar 202635.3%25.4%7.8%6.3%6.3%5.7%5.1%2.8%2.8%1.5%0.84%0.3%
Apr 202637%26.7%8.2%5.4%5.4%4.9%4.4%2.9%2.4%1.6%0.88%0.28%
May 202638.8%24.7%8.8%5%6.1%5.6%4.1%2.7%2.2%1.2%0.66%0.27%
Jun 202636.5%24.7%8.3%5%7.4%5.6%4.1%2.7%3.3%1.5%0.66%0.26%
Jul 202641%19.8%9.1%4.9%7.3%5.4%4%2.7%3.3%1.5%0.8%0.29%
Aug 202639.3%20%10.8%4.9%6%4.6%4.9%2.7%4%1.8%0.8%0.26%
Sep 202639.8%20.2%10.9%6.1%6.1%4.6%4.1%2.7%2.7%1.8%0.81%0.23%

How has the Asetek SimSports and Next Level Racing comparison changed over the last 12 months?

3 findings

How did search popularity change for sim racing brands worldwide in September 2026?

3 changes

  1. In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches.

  2. In September 2026, Next Level Racing lost share of searches among sim racing brands worldwide, from 4.9% to 4.1%.

  3. Estimated monthly branded searches for Asetek SimSports worldwide fell 58.2% over 12 measured months, from 5.5K to 2.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Asetek SimSports’ and Next Level Racing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asetek SimSports

2 branded search terms

  • asetek invicta
  • asetek simsports

Next Level Racing

1 branded search term

  • next level racing

How the Brand Demand Index is measured

Other head-to-heads among sim racing brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free