Artem vs Crown & Buckle:Which is more popular?
In October 2026, Artem and Crown & Buckle were level in searches among watch strap brands worldwide, with an estimated 6.6K versus 7.2K branded searches, at 5.1% and 5.5% of the total. When we asked ChatGPT and Google AI Overviews about watch strap brands, Crown & Buckle appeared in two of the five answers and Artem in one. Artem and Crown & Buckle were each mentioned first in one of the two answers that named either.
Who do people search for more?
Crown & Buckle, about 9% more searches than Artem
Who does AI mention more?
Crown & Buckle, mentioned in 2 of 5 answers, Artem in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top watch strap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crown & Buckle was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Artem was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Artem and Crown & Buckle were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Delugs1st- Hirsch2nd
Barton3rd
Molequin4th
Jean Rousseau5th
Artem6th- Crown & Buckle7th
Strapcode8th
Uncle Straps–
WatchGecko–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hirsch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delugs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jean Rousseau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crown & Buckle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Molequin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strapcode1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Artem1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uncle Straps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WatchGecko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch strap brands
5 answers
Asked ChatGPT
“Where's the best place to buy watch straps?”
Asked ChatGPT
“What are the best watch strap brands?”
Asked ChatGPT
“Which brand makes the best leather watch straps?”
Searched Google, AI Overview
“watch straps”
Searched Google, AI Overview
“leather watch strap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Artem or Crown & Buckle more popular in search?
This chart shows how often people search Google for Artem and Crown & Buckle by name. Each line represents a brand's share of searches for all 14 watch strap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Crown & Buckle, Artem. The figures are in the table below the chart.
View monthly share of searches table
| Month | Delugs | Uncle Straps | WatchGecko | Strapcode | Barton | Jean Rousseau | Hirsch | Crown & Buckle | Artem | Bulang & Sons | Nomad | Crafter Blue | Molequin | Cheapest NATO Straps |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.2% | 8.8% | 10.8% | 7.2% | 7.3% | 6.7% | 6.4% | 5.3% | 5.9% | 3.9% | 5.9% | 3.2% | 3.1% | 1.2% |
| Dec 2025 | 21.4% | 9.5% | 9.5% | 7.8% | 9.3% | 6% | 6.3% | 5.7% | 6.4% | 4.3% | 6.4% | 2.8% | 3.4% | 1.3% |
| Jan 2026 | 20.2% | 11% | 9% | 9% | 8.8% | 5.7% | 7.3% | 5.4% | 7.4% | 4% | 4.9% | 3.3% | 2.7% | 1.4% |
| Feb 2026 | 21% | 9.4% | 11.5% | 7.7% | 12.9% | 6.1% | 7% | 4.6% | 5.1% | 4.2% | 4.2% | 2.8% | 2.4% | 1.2% |
| Mar 2026 | 20.6% | 11.3% | 9.2% | 7.5% | 9% | 7.2% | 7.5% | 5.6% | 6.2% | 5% | 4.1% | 3.3% | 2.4% | 1.2% |
| Apr 2026 | 23.6% | 10.5% | 8.6% | 8.6% | 9.8% | 6.7% | 6.4% | 5.2% | 5.8% | 4.7% | 3.8% | 3.1% | 2.2% | 0.93% |
| May 2026 | 30.5% | 9.1% | 9.1% | 7.5% | 7.3% | 6% | 6% | 5.4% | 6.1% | 4.1% | 3.3% | 2.7% | 1.9% | 0.99% |
| Jun 2026 | 26.3% | 9.6% | 9.6% | 7.9% | 9.1% | 5.1% | 6.4% | 5.7% | 6.4% | 4.3% | 3.5% | 2.9% | 2.1% | 1% |
| Jul 2026 | 26.5% | 9.7% | 9.7% | 7.9% | 9% | 5.4% | 6.4% | 4.8% | 5.3% | 4.3% | 3.5% | 4.3% | 2.1% | 1% |
| Aug 2026 | 25.5% | 11.4% | 9.3% | 7.6% | 8.8% | 6.1% | 6.2% | 5.7% | 6.2% | 4.2% | 3.4% | 2.8% | 2% | 0.82% |
| Sep 2026 | 23.9% | 10.7% | 8.7% | 7.2% | 8.3% | 8.3% | 5.8% | 5.2% | 5.9% | 4.8% | 5.9% | 2.6% | 1.9% | 0.94% |
| Oct 2026 | 25.4% | 11.4% | 9.3% | 7.6% | 7.4% | 7.2% | 6.1% | 5.5% | 5.1% | 5.1% | 4.1% | 2.8% | 2% | 1% |
How has branded search for Artem and Crown & Buckle changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Crown & Buckle took it in October 2026.
- Across the 12 months ending October 2026, Artem’s share of searches among watch strap brands worldwide moved from 5.9% to 5.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending October 2026, Crown & Buckle’s share of searches among watch strap brands worldwide moved from 5.3% to 5.5%, and its estimated monthly branded searches held steady at 7.2K.
How did search popularity change for watch strap brands worldwide in October 2026?
2 changes
In October 2026, Artem lost share of searches among watch strap brands worldwide, from 5.9% to 5.1%.
In October 2026, Crown & Buckle rose from 10th to 8th among watch strap brands worldwide.
How are Artem’s and Crown & Buckle’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Artem’s and Crown & Buckle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Artem
1 branded search term
- artem straps
Crown & Buckle
2 branded search terms
- crown and buckle
- crown and buckle straps
Other head-to-heads among watch strap brands
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