Brandwave

Arkose Labs vs reCAPTCHA:Which is more popular?

In September 2026, reCAPTCHA had more branded searches than Arkose Labs among CAPTCHA and bot protection services worldwide. reCAPTCHA had about 1 million branded searches, while Arkose Labs had 2,900. reCAPTCHA made up 93% of all CAPTCHA and bot protection service searches we track, and Arkose Labs accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about CAPTCHA and bot protection services, reCAPTCHA appeared in three of the five answers and Arkose Labs in none.

Among CAPTCHA and bot protection services worldwide in September 2026

Who do people search for more?

reCAPTCHA, about 359 searches for every 1 for Arkose Labs

reCAPTCHA 1M searchesArkose Labs 2.9K searches

Who does AI mention more?

reCAPTCHA, mentioned in 3 of 5 answers, Arkose Labs in 0

reCAPTCHA in 3 of 5Arkose Labs in 0 of 5

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Top CAPTCHA and bot protection services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, reCAPTCHA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Arkose Labs did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cloudflare Turnstile1st
  2. reCAPTCHA2nd
  3. DataDome3rd
  4. hCaptcha4th
  5. Friendly Captcha–
  6. Arkose Labs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudflare Turnstile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • reCAPTCHA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • hCaptcha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DataDome1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Friendly Captcha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arkose Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CAPTCHA and bot protection services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Arkose Labs or reCAPTCHA more popular in search?

This chart shows how often people search Google for Arkose Labs and reCAPTCHA by name. Each line represents a brand's share of searches for all six CAPTCHA and bot protection services we track, month by month, from English-language searches worldwide.

Arkose Labs and reCAPTCHA among CAPTCHA and bot protection services worldwide, by month

Share of searches by month for reCAPTCHA, Arkose Labs. The figures are in the table below the chart.

View monthly share of searches table
MonthreCAPTCHACloudflare TurnstilehCaptchaDataDomeFriendly CaptchaArkose Labs
Oct 202588.8%3.9%4.7%1.4%0.76%0.5%
Nov 202585.9%5.6%5.6%1.7%0.74%0.6%
Dec 202586.1%5.6%5.6%1.4%0.74%0.6%
Jan 202686%5.6%5.6%1.4%0.91%0.6%
Feb 202685.8%5.6%5.6%1.7%0.9%0.49%
Mar 202684.2%6.7%5.5%2%1.1%0.58%
Apr 202691.3%4.2%2.8%0.85%0.46%0.3%
May 202692.7%3.6%2.4%0.72%0.39%0.26%
Jun 202692.7%3.6%2.4%0.72%0.39%0.26%
Jul 202693%3.6%2%0.72%0.39%0.26%
Aug 202693%3.6%2%0.72%0.32%0.32%
Sep 202693%3.6%2%0.72%0.39%0.26%

How has the Arkose Labs and reCAPTCHA comparison changed over the last 12 months?

3 findings

How did search popularity change for CAPTCHA and bot protection services worldwide in September 2026?

2 changes

  1. In September 2026, Arkose Labs fell from 5th to 6th among CAPTCHA and bot protection services worldwide.

  2. Estimated monthly branded searches for reCAPTCHA worldwide rose 103.8% over 12 measured months, from 511K to 1M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Arkose Labs’ and reCAPTCHA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arkose Labs

1 branded search term

  • arkose labs

reCAPTCHA

2 branded search terms

  • google recaptcha
  • recaptcha

How the Brand Demand Index is measured

Other head-to-heads among CAPTCHA and bot protection services

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