Arc XP vs Pugpig:Which is more popular by branded search?
In August 2026, Arc XP and Pugpig were level on Share of Search among news publishing platforms worldwide, with an estimated 720 branded searches each, at 3.1% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arc XP or Pugpig?
Compare the systems news publishers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arc XP, Pugpig. The figures are in the table below the chart.
View monthly share of search table
| Month | Sophi | WordPress VIP | Quintype | Arc XP | Pugpig |
|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 8.8% | 4% | 2.7% | 2.2% |
| Nov 2025 | 84.1% | 7.4% | 3.1% | 3.1% | 2.2% |
| Dec 2025 | 78.9% | 10.5% | 4.4% | 3.1% | 3.1% |
| Jan 2026 | 77.8% | 10.3% | 3.8% | 3.8% | 4.3% |
| Feb 2026 | 72.3% | 14.2% | 4.3% | 4.9% | 4.3% |
| Mar 2026 | 77.6% | 12.4% | 3.1% | 3.8% | 3.1% |
| Apr 2026 | 79.8% | 10.6% | 3.2% | 3.9% | 2.6% |
| May 2026 | 79.2% | 10.5% | 3.9% | 3.9% | 2.6% |
| Jun 2026 | 77.1% | 12.4% | 4.3% | 3.7% | 2.5% |
| Jul 2026 | 73.9% | 14.5% | 4.4% | 3.6% | 3.6% |
| Aug 2026 | 78.9% | 10.5% | 4.4% | 3.1% | 3.1% |
| Sep 2026 | — | — | — | — | — |
How has the Arc XP and Pugpig comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Pugpig took it in January 2026, Arc XP took it in February 2026.
- Across the 11 months ending August 2026, Arc XP’s estimated Share of Search among news publishing platforms worldwide moved from 2.7% to 3.1%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 11 months ending August 2026, Pugpig’s estimated Share of Search among news publishing platforms worldwide moved from 2.2% to 3.1%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for news publishing platforms worldwide in August 2026?
1 change
Arc XP’s estimated Share of Search among news publishing platforms worldwide has lost ground for 3 months in a row, from 3.9% to 3.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Arc XP’s and Pugpig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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