Brandwave

AmpliTube vs Helix Native:Which is more popular?

In October 2026, AmpliTube had more branded searches than Helix Native among guitar amp simulators worldwide. AmpliTube had about 33,100 branded searches, while Helix Native had 3,600. AmpliTube made up 14.9% of all guitar amp simulator searches we track, and Helix Native accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about guitar amp simulators, AmpliTube appeared in four of the five answers and Helix Native in two. AmpliTube was mentioned before Helix Native in every answer that named either.

Among guitar amp simulators worldwide in October 2026

Who do people search for more?

AmpliTube, about 9 searches for every 1 for Helix Native

AmpliTube 33.1K searchesHelix Native 3.6K searches

Who does AI mention more?

AmpliTube, mentioned in 4 of 5 answers, Helix Native in 2

AmpliTube in 4 of 5Helix Native in 2 of 5

Who does AI recommend more?

AmpliTube, named ahead of Helix Native in 4 of 4 answers

AmpliTube first in 4Helix Native never first

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Top guitar amp simulators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AmpliTube was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Helix Native was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AmpliTube was listed before Helix Native in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Neural DSP1st
  2. AmpliTube2nd
  3. Neural Amp Modeler3rd
  4. Guitar Rig4th
  5. Helix Native5th
  6. STL Tones6th
  7. TONEX7th
  8. BIAS FX–
  9. Overloud–
  10. Nembrini Audio–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neural DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neural Amp Modeler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AmpliTube4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guitar Rig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helix Native2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TONEX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STL Tones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BIAS FX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Overloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nembrini Audio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about guitar amp simulators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is AmpliTube or Helix Native more popular in search?

This chart shows how often people search Google for AmpliTube and Helix Native by name. Each line represents a brand's share of searches for all 12 guitar amp simulator brands we track, month by month, from English-language searches worldwide.

AmpliTube and Helix Native among guitar amp simulators worldwide, by month

Share of searches by month for AmpliTube, Helix Native. The figures are in the table below the chart.

View monthly share of searches table
MonthNeural DSPTONEXAmpliTubeNeural Amp ModelerGuitar RigSTL TonesBIAS FXHelix NativeOverloudNembrini AudioKuassaMercuriall
Nov 202551.1%17.2%10.3%6.9%5.6%2.5%2.1%2.1%1.1%0.61%0.25%0.25%
Dec 202551.9%15.1%12.8%7%5.7%1.7%2.1%1.7%0.93%0.62%0.26%0.23%
Jan 202641.8%18.1%15.3%8.4%6.9%2.5%2.5%2%1.4%0.59%0.27%0.22%
Feb 202636.1%22%16.1%8.8%7.2%2.2%2.6%2.2%1.2%0.96%0.29%0.4%
Mar 202634.5%21.1%15.4%10.3%8.5%2.5%2.5%2.1%1.7%0.91%0.34%0.27%
Apr 202644.8%18.4%13.4%9%6%2.2%1.8%1.8%1.2%0.96%0.24%0.24%
May 202641.3%20.7%12.4%10.2%6.8%2.5%2%1.7%1.1%0.9%0.27%0.22%
Jun 202631.5%23.6%14.1%14.1%7.7%2.8%1.9%1.9%1.2%0.68%0.25%0.31%
Jul 202631.3%19.1%14%20.9%6.3%2.3%1.9%1.9%1%0.8%0.25%0.25%
Aug 202634.9%21.3%12.8%15.6%7%2.1%1.7%2.5%0.93%0.73%0.23%0.23%
Sep 202630.9%28.2%13.8%11.3%7.6%2.3%1.8%1.8%1%0.79%0.25%0.25%
Oct 202633.3%24.9%14.9%10%8.2%2.4%2%1.6%1.3%0.86%0.27%0.27%

How has branded search for AmpliTube and Helix Native changed worldwide over the last 12 months?

3 findings

How did search popularity change for guitar amp simulators worldwide in October 2026?

2 changes

  1. In October 2026, AmpliTube gained share of searches among guitar amp simulators worldwide, from 13.8% to 14.9%.

  2. Estimated monthly branded searches for Helix Native worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in October 2026.

How are AmpliTube’s and Helix Native’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AmpliTube’s and Helix Native’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AmpliTube

1 branded search term

  • amplitube

Helix Native

1 branded search term

  • helix native

How the Brand Demand Index is measured

Other head-to-heads among guitar amp simulators

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