AMMO by Mig Jimenez vs Monument Hobbies:Which is more popular?
In October 2026, Monument Hobbies had more branded searches than AMMO by Mig Jimenez among miniature paint brands worldwide. Monument Hobbies had about 16,500 branded searches, while AMMO by Mig Jimenez had 1,300. Monument Hobbies made up 11.3% of all miniature paint brand searches we track, and AMMO by Mig Jimenez accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about miniature paint brands, Monument Hobbies appeared in two of the four answers and AMMO by Mig Jimenez in none.
Who do people search for more?
Monument Hobbies, about 13 searches for every 1 for AMMO by Mig Jimenez
Who does AI mention more?
Monument Hobbies, mentioned in 2 of 4 answers, AMMO by Mig Jimenez in 0
Who does AI recommend more?
Monument Hobbies, the only one of the two named
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Top miniature paint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Monument Hobbies was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. AMMO by Mig Jimenez did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vallejo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
The Army Painter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Citadel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Monument Hobbies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AK Interactive1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tamiya1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Green Stuff World0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Scale750 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AMMO by Mig Jimenez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Reaper Miniatures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about miniature paint brands
4 answers
Asked ChatGPT
“What's the best paint for miniatures?”
Asked ChatGPT
“Which miniature paint brand should a beginner buy?”
Asked ChatGPT
“What are the best paint sets for Warhammer miniatures?”
Searched Google, AI Overview
“miniature paint”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“model paint”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is AMMO by Mig Jimenez or Monument Hobbies more popular in search?
This chart shows how often people search Google for AMMO by Mig Jimenez and Monument Hobbies by name. Each line represents a brand's share of searches for all ten miniature paint brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Monument Hobbies, AMMO by Mig Jimenez. The figures are in the table below the chart.
View monthly share of searches table
| Month | Green Stuff World | AK Interactive | Vallejo | Monument Hobbies | Citadel | Tamiya | The Army Painter | Scale75 | AMMO by Mig Jimenez | Reaper Miniatures |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 31.5% | 17.2% | 13.9% | 7.7% | 11.6% | 5.2% | 7.7% | 3.3% | 1.5% | 0.49% |
| Dec 2025 | 29.3% | 16% | 16.3% | 7.8% | 13.1% | 7.2% | 5.9% | 2.6% | 1.1% | 0.62% |
| Jan 2026 | 26.5% | 17.7% | 17.4% | 7.1% | 14.5% | 6.5% | 6.5% | 2.4% | 0.86% | 0.56% |
| Feb 2026 | 31.3% | 17.1% | 16.8% | 6.8% | 11.4% | 6.3% | 6.3% | 2.7% | 0.82% | 0.52% |
| Mar 2026 | 30.1% | 16.5% | 16.2% | 8% | 13.5% | 6% | 6% | 2.2% | 0.79% | 0.64% |
| Apr 2026 | 31.8% | 17.4% | 14.4% | 9.4% | 11.6% | 6.4% | 5.2% | 2.3% | 0.83% | 0.57% |
| May 2026 | 33.2% | 14.9% | 15.1% | 9.9% | 9.9% | 6.6% | 6.6% | 2.3% | 0.87% | 0.49% |
| Jun 2026 | 34.2% | 15.3% | 15.5% | 9.1% | 10.2% | 6.8% | 5.6% | 2.1% | 0.69% | 0.46% |
| Jul 2026 | 33.1% | 14.9% | 15.7% | 8.8% | 9.9% | 6.6% | 5.4% | 4.1% | 0.87% | 0.56% |
| Aug 2026 | 30.8% | 16.9% | 17.9% | 9.1% | 9.2% | 6.2% | 6.2% | 2.7% | 0.62% | 0.45% |
| Sep 2026 | 27.8% | 18.6% | 16.1% | 11.3% | 10.2% | 6.8% | 5.6% | 2.1% | 0.89% | 0.57% |
| Oct 2026 | 27.7% | 18.5% | 16.9% | 11.3% | 8.3% | 6.8% | 6.8% | 2.4% | 0.89% | 0.57% |
How has branded search for AMMO by Mig Jimenez and Monument Hobbies changed worldwide over the last 12 months?
3 findings
- Monument Hobbies was ahead of AMMO by Mig Jimenez in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, AMMO by Mig Jimenez’s share of searches among miniature paint brands worldwide moved from 1.5% to 0.89%, and its estimated monthly branded searches moved from 2.9K to 1.3K.
- Across the 12 months ending October 2026, Monument Hobbies’ share of searches among miniature paint brands worldwide moved from 7.7% to 11.3%, and its estimated monthly branded searches moved from 14.7K to 16.5K.
How did search popularity change for miniature paint brands worldwide in October 2026?
2 changes

Estimated monthly branded searches for Monument Hobbies worldwide rose 12.2% over 12 measured months, from 14.7K to 16.5K in October 2026.

Estimated monthly branded searches for AMMO by Mig Jimenez worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in October 2026.
How are AMMO by Mig Jimenez’s and Monument Hobbies’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AMMO by Mig Jimenez’s and Monument Hobbies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AMMO by Mig Jimenez
1 branded search term
- ammo by mig
Monument Hobbies
2 branded search terms
- monument hobbies
- pro acryl
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AK Interactive vs Monument Hobbies: compare popularity

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