Brandwave

Amazon SQS vs Google Cloud Pub/Sub:Which is more popular?

In September 2026, Amazon SQS and Google Cloud Pub/Sub were level in searches among message queue services worldwide, with an estimated 8.1K versus 8.7K branded searches, at 6.4% and 6.9% of the total. When we asked ChatGPT and Google AI Overviews about message queue services, Amazon SQS and Google Cloud Pub/Sub each appeared in four of the five answers. Amazon SQS was mentioned before Google Cloud Pub/Sub in every answer that named either.

Among message queue services worldwide in September 2026

Who do people search for more?

Google Cloud Pub/Sub, about 7% more searches than Amazon SQS

Google Cloud Pub/Sub 8.7K searchesAmazon SQS 8.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Amazon SQS in 4 of 5Google Cloud Pub/Sub in 4 of 5

Who does AI recommend more?

Amazon SQS, named ahead of Google Cloud Pub/Sub in 4 of 4 answers

Amazon SQS first in 4Google Cloud Pub/Sub never first

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Top message queue services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon SQS and Google Cloud Pub/Sub were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon SQS was listed before Google Cloud Pub/Sub in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RabbitMQ1st
  2. Amazon SQS2nd
  3. Kafka3rd
  4. Azure Service Bus4th
  5. Google Cloud Pub/Sub5th
  6. NATS6th
  7. ActiveMQ–
  8. ZeroMQ–
  9. Redis Streams–
  10. Google Pub/Sub–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RabbitMQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kafka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Service Bus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Cloud Pub/Sub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon SQS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NATS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ActiveMQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZeroMQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Redis Streams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Pub/Sub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about message queue services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon SQS or Google Cloud Pub/Sub more popular in search?

This chart shows how often people search Google for Amazon SQS and Google Cloud Pub/Sub by name. Each line represents a brand's share of searches for all ten message queue services we track, month by month, from English-language searches worldwide.

Amazon SQS and Google Cloud Pub/Sub among message queue services worldwide, by month

Share of searches by month for Google Cloud Pub/Sub, Amazon SQS. The figures are in the table below the chart.

View monthly share of searches table
MonthRabbitMQAzure Service BusGoogle Cloud Pub/SubActiveMQAmazon SQSZeroMQRedis StreamsGoogle Pub/SubKafkaNATS
Oct 202562.3%6.8%5%6.8%5.6%6.8%3.7%2%0.46%0.41%
Nov 202559.6%6.6%6.1%6.6%5.4%8%4.4%2.4%0.54%0.48%
Dec 202563.3%5.7%7%5.7%4.7%7%3.8%2.1%0.51%0.41%
Jan 202661.2%6.7%5.3%5.5%5.5%8.2%4.5%2%0.56%0.4%
Feb 202662%6.8%6.4%5.6%5.6%6.8%3.7%2%0.56%0.41%
Mar 202657.8%6.4%8.8%6.4%5.2%7.8%4.3%2.3%0.68%0.46%
Apr 202653.1%7.1%9.3%10.6%5.8%7.1%3.9%2.1%0.59%0.42%
May 202657.9%6.3%8.3%6.3%6.3%7.7%4.2%1.9%0.56%0.46%
Jun 202660.2%8%6.8%6.6%5.4%6.6%3.6%1.9%0.48%0.48%
Jul 202661.4%6.7%6.2%6.7%5.5%6.7%3.7%2%0.6%0.49%
Aug 202658.7%7.9%6.7%6.4%6.4%6.4%4.3%1.9%0.7%0.57%
Sep 202658.6%7.8%6.9%6.4%6.4%6.4%4.3%1.9%0.7%0.57%

How has the Amazon SQS and Google Cloud Pub/Sub comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Google Cloud Pub/Sub took it in November 2025, Amazon SQS took it in January 2026, Google Cloud Pub/Sub took it in February 2026.
  • Across the 12 months ending September 2026, Amazon SQS’s share of searches among message queue services worldwide moved from 5.6% to 6.4%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
  • Across the 12 months ending September 2026, Google Cloud Pub/Sub’s share of searches among message queue services worldwide moved from 5% to 6.9%, and its estimated monthly branded searches moved from 10.9K to 8.7K.

How did search popularity change for message queue services worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Amazon SQS worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Google Cloud Pub/Sub worldwide fell 20.2% over 12 measured months, from 10.9K to 8.7K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Amazon SQS’s and Google Cloud Pub/Sub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon SQS

1 branded search term

  • amazon sqs

Google Cloud Pub/Sub

3 branded search terms

  • gcp pub sub
  • google cloud pub sub
  • google pub sub

How the Brand Demand Index is measured

Other head-to-heads among message queue services

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