Brandwave

Amazon SQS vs RabbitMQ:Which is more popular?

In September 2026, RabbitMQ had more branded searches than Amazon SQS among message queue services worldwide. RabbitMQ had about 74,000 branded searches, while Amazon SQS had 8,100. RabbitMQ made up 58.6% of all message queue service searches we track, and Amazon SQS accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about message queue services, RabbitMQ appeared in all five answers and Amazon SQS in four. Amazon SQS was mentioned before RabbitMQ in three out of five answers.

Among message queue services worldwide in September 2026

Who do people search for more?

RabbitMQ, about 9 searches for every 1 for Amazon SQS

RabbitMQ 74K searchesAmazon SQS 8.1K searches

Who does AI mention more?

RabbitMQ, mentioned in every answer we collected

RabbitMQ in 5 of 5Amazon SQS in 4 of 5

Who does AI recommend more?

Amazon SQS, named ahead of RabbitMQ in 3 of 5 answers

Amazon SQS first in 3RabbitMQ first in 2

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Top message queue services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RabbitMQ appeared in all five answers. Amazon SQS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon SQS was listed before RabbitMQ in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RabbitMQ1st
  2. Amazon SQS2nd
  3. Kafka3rd
  4. Azure Service Bus4th
  5. Google Cloud Pub/Sub5th
  6. NATS6th
  7. ActiveMQ–
  8. ZeroMQ–
  9. Redis Streams–
  10. Google Pub/Sub–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RabbitMQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kafka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Service Bus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Cloud Pub/Sub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon SQS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NATS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ActiveMQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZeroMQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Redis Streams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Pub/Sub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about message queue services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon SQS or RabbitMQ more popular in search?

This chart shows how often people search Google for Amazon SQS and RabbitMQ by name. Each line represents a brand's share of searches for all ten message queue services we track, month by month, from English-language searches worldwide.

Amazon SQS and RabbitMQ among message queue services worldwide, by month

Share of searches by month for RabbitMQ, Amazon SQS. The figures are in the table below the chart.

View monthly share of searches table
MonthRabbitMQAzure Service BusGoogle Cloud Pub/SubActiveMQAmazon SQSZeroMQRedis StreamsGoogle Pub/SubKafkaNATS
Oct 202562.3%6.8%5%6.8%5.6%6.8%3.7%2%0.46%0.41%
Nov 202559.6%6.6%6.1%6.6%5.4%8%4.4%2.4%0.54%0.48%
Dec 202563.3%5.7%7%5.7%4.7%7%3.8%2.1%0.51%0.41%
Jan 202661.2%6.7%5.3%5.5%5.5%8.2%4.5%2%0.56%0.4%
Feb 202662%6.8%6.4%5.6%5.6%6.8%3.7%2%0.56%0.41%
Mar 202657.8%6.4%8.8%6.4%5.2%7.8%4.3%2.3%0.68%0.46%
Apr 202653.1%7.1%9.3%10.6%5.8%7.1%3.9%2.1%0.59%0.42%
May 202657.9%6.3%8.3%6.3%6.3%7.7%4.2%1.9%0.56%0.46%
Jun 202660.2%8%6.8%6.6%5.4%6.6%3.6%1.9%0.48%0.48%
Jul 202661.4%6.7%6.2%6.7%5.5%6.7%3.7%2%0.6%0.49%
Aug 202658.7%7.9%6.7%6.4%6.4%6.4%4.3%1.9%0.7%0.57%
Sep 202658.6%7.8%6.9%6.4%6.4%6.4%4.3%1.9%0.7%0.57%

How has the Amazon SQS and RabbitMQ comparison changed over the last 12 months?

3 findings
  • RabbitMQ was ahead of Amazon SQS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amazon SQS’s share of searches among message queue services worldwide moved from 5.6% to 6.4%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
  • Across the 12 months ending September 2026, RabbitMQ’s share of searches among message queue services worldwide moved from 62.3% to 58.6%, and its estimated monthly branded searches moved from 135K to 74K.

How did search popularity change for message queue services worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for RabbitMQ worldwide fell 45.2% over 12 measured months, from 135K to 74K in September 2026.

  2. Estimated monthly branded searches for Amazon SQS worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon SQS’s and RabbitMQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon SQS

1 branded search term

  • amazon sqs

RabbitMQ

1 branded search term

  • rabbitmq

How the Brand Demand Index is measured

Other head-to-heads among message queue services

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