Alpen vs Bear:Which is more popular by branded search?
In August 2026, Alpen had more branded searches than Bear among granola worldwide. Alpen was estimated to have 368K branded searches compared to Bear’s 12.1K, and held an 81.7% Share of Search versus Bear’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Alpen or Bear?
Compare the granola people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Alpen, Bear. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpen | Nature Valley | Bear | Dorset Cereals | Jordans | Lizi's |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.6% | 21.9% | 2.4% | 1.6% | 1.3% | 0.26% |
| Nov 2025 | 68.7% | 25.2% | 2.7% | 1.5% | 1.5% | 0.3% |
| Dec 2025 | 73.4% | 22.1% | 2.4% | 1.1% | 0.88% | 0.18% |
| Jan 2026 | 72.8% | 21.9% | 2.4% | 1.6% | 1.1% | 0.3% |
| Feb 2026 | 76% | 18.7% | 2.5% | 1.4% | 1.1% | 0.31% |
| Mar 2026 | 72.9% | 21.9% | 2% | 1.6% | 1.1% | 0.56% |
| Apr 2026 | 68% | 24.9% | 2.7% | 2.2% | 1.5% | 0.66% |
| May 2026 | 68.3% | 25.1% | 2.2% | 2.2% | 1.5% | 0.66% |
| Jun 2026 | 67.5% | 24.8% | 4.1% | 1.8% | 1.2% | 0.65% |
| Jul 2026 | 76.7% | 18.9% | 1.7% | 1.4% | 0.9% | 0.5% |
| Aug 2026 | 81.7% | 13.4% | 2.7% | 0.98% | 0.8% | 0.42% |
| Sep 2026 | — | — | — | — | — | — |
How has the Alpen and Bear comparison changed over the last 12 months?
3 findings
- Alpen was ahead of Bear in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alpen’s estimated Share of Search among granola worldwide moved from 72.6% to 81.7%, and its estimated monthly branded searches moved from 201K to 368K.
- Across the 11 months ending August 2026, Bear’s estimated Share of Search among granola worldwide moved from 2.4% to 2.7%, and its estimated monthly branded searches moved from 6.6K to 12.1K.
How each brand is measured
Brandwave collects information about searches that people make online using Alpen’s and Bear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.