Allinson vs Homepride:Which is more popular by branded search?
In August 2026, Homepride had more branded searches than Allinson among flour worldwide. Homepride was estimated to have 720 branded searches compared to Allinson’s 390, and held a 0.83% Share of Search versus Allinson’s 0.45%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Allinson or Homepride?
Compare the flour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Homepride, Allinson. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Gold Medal | Bob's Red Mill | Doves Farm | Homepride | Allinson |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 6.5% | 0.99% | 1.6% | 0.99% | 0.47% |
| Nov 2025 | 91.6% | 5.5% | 0.68% | 1.1% | 0.88% | 0.26% |
| Dec 2025 | 89.8% | 6.6% | 0.66% | 1.6% | 1.1% | 0.32% |
| Jan 2026 | 88.7% | 6.5% | 1% | 2.3% | 0.81% | 0.58% |
| Feb 2026 | 88% | 6.4% | 1.6% | 1.8% | 1.6% | 0.57% |
| Mar 2026 | 88.3% | 6.4% | 1.9% | 1.9% | 0.98% | 0.58% |
| Apr 2026 | 86.2% | 7.7% | 2.2% | 2.2% | 1.2% | 0.56% |
| May 2026 | 87% | 6.3% | 2.8% | 2.2% | 1.2% | 0.46% |
| Jun 2026 | 84.6% | 7.6% | 4.1% | 2.2% | 1% | 0.55% |
| Jul 2026 | 84.8% | 7.6% | 4.1% | 2.2% | 0.83% | 0.55% |
| Aug 2026 | 84.9% | 7.6% | 4.1% | 2.2% | 0.83% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
How has the Allinson and Homepride comparison changed over the last 12 months?
3 findings
- Homepride was ahead of Allinson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allinson’s estimated Share of Search among flour worldwide moved from 0.47% to 0.45%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 11 months ending August 2026, Homepride’s estimated Share of Search among flour worldwide moved from 0.99% to 0.83%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for flour worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Allinson’s and Homepride’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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