Brandwave

Agfabric vs Thompson & Morgan:Which is more popular?

In September 2026, Thompson & Morgan had more branded searches than Agfabric among garden fleece brands worldwide. Thompson & Morgan had about 54,900 branded searches, while Agfabric had 390. Thompson & Morgan made up 21.1% of all garden fleece brand searches we track, and Agfabric accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about garden fleece brands, Agfabric appeared in three of the five answers and Thompson & Morgan in none.

Among garden fleece brands worldwide in September 2026

Who do people search for more?

Thompson & Morgan, about 141 searches for every 1 for Agfabric

Thompson & Morgan 54.9K searchesAgfabric 390 searches

Who does AI mention more?

Agfabric, mentioned in 3 of 5 answers, Thompson & Morgan in 0

Agfabric in 3 of 5Thompson & Morgan in 0 of 5

Who does AI recommend more?

Agfabric, the only one of the two named

Agfabric first in 3Thompson & Morgan never named

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Top garden fleece brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Agfabric was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thompson & Morgan did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Agfabric1st
  2. Agribon2nd
  3. DeWitt3rd
  4. Haxnicks4th
  5. Gardena–
  6. Thompson & Morgan–
  7. Gardman–
  8. Agralan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Agribon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWitt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agfabric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haxnicks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thompson & Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agralan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden fleece brands

5 answers

  • Asked ChatGPT

    “Which garden fleece brand should I buy?”

    1. 1Agribon
    2. 2Agfabric
    3. 3DeWitt

  • Asked ChatGPT

    “What are the best garden fleece brands?”

    1. 1Agfabric
    2. 2DeWitt
    3. 3Agribon
    4. 4Haxnicks

  • Asked ChatGPT

    “What's the best garden fleece brand for cold weather plants?”

    1. 1Agfabric
    2. 2DeWitt
    3. 3Agribon

  • Searched Google, AI Overview

    “horticultural fleece”

    1. Searched Google, AI Overview

      “best garden fleece”

      1. 1Haxnicks

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Agfabric or Thompson & Morgan more popular in search?

    This chart shows how often people search Google for Agfabric and Thompson & Morgan by name. Each line represents a brand's share of searches for all eight garden fleece brands we track, month by month, from English-language searches worldwide.

    Agfabric and Thompson & Morgan among garden fleece brands worldwide, by month

    Share of searches by month for Thompson & Morgan, Agfabric. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGardenaThompson & MorganAgribonDeWittGardmanAgfabricHaxnicksAgralan
    Oct 202577%20.9%0.75%0.41%0.47%0.18%0.18%0.12%
    Nov 202579.8%18.1%0.77%0.31%0.48%0.23%0.19%0.1%
    Dec 202579.7%18.1%0.77%0.31%0.59%0.23%0.19%0.1%
    Jan 202669.5%28.2%0.82%0.4%0.51%0.25%0.2%0.11%
    Feb 202668.3%30%0.54%0.29%0.41%0.13%0.2%0.11%
    Mar 202670.2%28.5%0.3%0.3%0.3%0.14%0.17%0.07%
    Apr 202670.8%27.9%0.25%0.33%0.31%0.17%0.17%0.06%
    May 202678.3%20.6%0.23%0.29%0.23%0.15%0.15%0.07%
    Jun 202683.9%15%0.2%0.29%0.23%0.16%0.11%0.07%
    Jul 202683.9%15%0.25%0.31%0.25%0.16%0.09%0.06%
    Aug 202681%17.7%0.33%0.37%0.29%0.16%0.09%0.09%
    Sep 202677.4%21.1%0.39%0.38%0.34%0.15%0.12%0.1%

    How has the Agfabric and Thompson & Morgan comparison changed over the last 12 months?

    3 findings

    How did search popularity change for garden fleece brands worldwide in September 2026?

    1 change

    1. In September 2026, Thompson & Morgan gained share of searches among garden fleece brands worldwide, from 17.7% to 21.1%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Agfabric’s and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Agfabric

    1 branded search term

    • agfabric

    Thompson & Morgan

    2 branded search terms

    • thompson and morgan
    • thompson morgan

    How the Brand Demand Index is measured

    Other head-to-heads among garden fleece brands

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