Brandwave

Aerotek vs Robert Half:Which is more popular?

In September 2026, Robert Half had more branded searches than Aerotek among staffing agencies worldwide. Robert Half had about 246,000 branded searches, while Aerotek had 201,000. Robert Half made up 5.8% of all staffing agency searches we track, and Aerotek accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about staffing agencies, Aerotek appeared in two of the three answers and Robert Half in one. Aerotek and Robert Half were each mentioned first in one of the two answers.

Among staffing agencies worldwide in September 2026

Who do people search for more?

Robert Half, about 22% more searches than Aerotek

Robert Half 246K searchesAerotek 201K searches

Who does AI mention more?

Aerotek, mentioned in 2 of 3 answers, Robert Half in 1

Aerotek in 2 of 3Robert Half in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Aerotek first in 1Robert Half first in 1

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Top staffing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Aerotek was mentioned in two out of three: in two of the three ChatGPT answers. Robert Half was mentioned in one out of three: in one of the three ChatGPT answers. Aerotek and Robert Half were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Express Employment Professionals1st
  2. Robert Half2nd
  3. Aerotek3rd
  4. Randstad4th
  5. Kelly Services5th
  6. Adecco–
  7. Hays–
  8. Manpower–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about staffing agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aerotek or Robert Half more popular in search?

This chart shows how often people search Google for Aerotek and Robert Half by name. Each line represents a brand's share of searches for all eight staffing agencies we track, month by month, from English-language searches worldwide.

Aerotek and Robert Half among staffing agencies worldwide, by month

Share of searches by month for Robert Half, Aerotek. The figures are in the table below the chart.

View monthly share of searches table
MonthAdeccoRandstadExpress Employment ProfessionalsKelly ServicesRobert HalfAerotekHaysManpower
Oct 202534.8%34.8%7%4.7%7%5.7%5.7%0.34%
Nov 202535.1%35.1%7.1%4.8%7.1%4.7%5.8%0.35%
Dec 202531.5%38.4%7.7%5.2%6.3%5.2%5.2%0.38%
Jan 202635.6%35.6%5.8%4.9%7.1%5.8%4.8%0.35%
Feb 202632.1%39.5%6.5%4.4%6.5%5.3%5.3%0.39%
Mar 202636.3%36.3%7.3%4.1%6%4.9%4.9%0.36%
Apr 202631.7%38.9%7.8%4.4%6.4%5.2%5.2%0.38%
May 202632.5%40%6.6%4.5%5.4%5.4%5.4%0.32%
Jun 202632.1%39.4%7.9%4.4%5.3%5.3%5.3%0.32%
Jul 202634.2%34.2%8.4%4.7%6.9%5.6%5.6%0.28%
Aug 202629.1%35.5%8.8%7.3%7.2%5.9%5.9%0.43%
Sep 202635.6%35.6%7.1%5.9%5.8%4.8%4.8%0.35%

How has the Aerotek and Robert Half comparison changed over the last 12 months?

3 findings
  • Robert Half was ahead of Aerotek in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aerotek’s share of searches among staffing agencies worldwide moved from 5.7% to 4.8%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 12 months ending September 2026, Robert Half’s share of searches among staffing agencies worldwide moved from 7% to 5.8%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for staffing agencies worldwide in September 2026?

2 changes
  1. In September 2026, Robert Half lost share of searches among staffing agencies worldwide, from 7.2% to 5.8%.

  2. In September 2026, Aerotek lost share of searches among staffing agencies worldwide, from 5.9% to 4.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aerotek’s and Robert Half’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aerotek

1 branded search term

  • aerotek

Robert Half

1 branded search term

  • robert half

How the Brand Demand Index is measured

Other head-to-heads among staffing agencies

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