Aer vs Tortuga:Which is more popular by branded search?
In August 2026, Aer had more branded searches than Tortuga among travel backpack brands worldwide. Aer was estimated to have 47K branded searches compared to Tortuga’s 7K, and held an 8.1% Share of Search versus Tortuga’s 1.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Aer or Tortuga?
Compare brands that offer backpacks for travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aer, Tortuga. The figures are in the table below the chart.
View monthly share of search table
| Month | Bellroy | Peak Design | Aer | NOMATIC | Tortuga |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 40.9% | 6% | 9.1% | 1.4% |
| Nov 2025 | 42.4% | 41.1% | 7.1% | 7.9% | 1.4% |
| Dec 2025 | 47.5% | 37.7% | 5.6% | 8.2% | 1.1% |
| Jan 2026 | 42.3% | 40.6% | 6.1% | 9.7% | 1.3% |
| Feb 2026 | 42% | 39.6% | 7.1% | 9.7% | 1.7% |
| Mar 2026 | 42.9% | 40.9% | 7.6% | 7.3% | 1.4% |
| Apr 2026 | 46.9% | 36.6% | 7% | 7.9% | 1.6% |
| May 2026 | 43% | 40.5% | 7.6% | 7.2% | 1.6% |
| Jun 2026 | 43.1% | 40.6% | 7.4% | 7.3% | 1.6% |
| Jul 2026 | 47.5% | 36% | 8% | 7% | 1.5% |
| Aug 2026 | 47.5% | 36.6% | 8.1% | 6.6% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Aer and Tortuga comparison changed over the last 12 months?
3 findings
- Aer was ahead of Tortuga in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aer’s estimated Share of Search among travel backpack brands worldwide moved from 6% to 8.1%, and its estimated monthly branded searches moved from 31.1K to 47K.
- Across the 11 months ending August 2026, Tortuga’s estimated Share of Search among travel backpack brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches held steady at 7K.
How did search popularity change for travel backpack brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Aer worldwide rose 51.3% over 11 measured months, from 31.1K to 47K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aer’s and Tortuga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.