Adobe Media Encoder vs HandBrake:Which is more popular by branded search?
In August 2026, HandBrake had more branded searches than Adobe Media Encoder among video conversion software worldwide. HandBrake was estimated to have 450K branded searches compared to Adobe Media Encoder’s 18.1K, and held a 35% Share of Search versus Adobe Media Encoder’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Media Encoder or HandBrake?
Compare the tools used to convert video files. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HandBrake, Adobe Media Encoder. The figures are in the table below the chart.
View monthly share of search table
| Month | Compressor | HandBrake | FFmpeg | Adobe Media Encoder | Permute |
|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 32.2% | 26.4% | 1.9% | 0.02% |
| Nov 2025 | 39.4% | 32.2% | 26.4% | 1.9% | 0.02% |
| Dec 2025 | 39.4% | 32.3% | 26.4% | 1.9% | 0.02% |
| Jan 2026 | 34.7% | 34.7% | 28.4% | 2.1% | 0.02% |
| Feb 2026 | 36.6% | 36.6% | 24.5% | 2.2% | 0.02% |
| Mar 2026 | 32.2% | 39.4% | 26.4% | 1.9% | 0.02% |
| Apr 2026 | 36.9% | 36.9% | 24.7% | 1.5% | 0.02% |
| May 2026 | 39.6% | 32.4% | 26.5% | 1.6% | 0.02% |
| Jun 2026 | 39.6% | 32.4% | 26.5% | 1.6% | 0.02% |
| Jul 2026 | 35% | 35% | 28.6% | 1.4% | 0.02% |
| Aug 2026 | 35% | 35% | 28.6% | 1.4% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Adobe Media Encoder and HandBrake comparison changed over the last 12 months?
3 findings
- HandBrake was ahead of Adobe Media Encoder in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Media Encoder’s estimated Share of Search among video conversion software worldwide moved from 1.9% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, HandBrake’s estimated Share of Search among video conversion software worldwide moved from 32.2% to 35%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for video conversion software worldwide in August 2026?
1 change
Estimated monthly branded searches for Adobe Media Encoder worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Media Encoder’s and HandBrake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Media Encoder
1 branded search term
- adobe media encoder
HandBrake
1 branded search term
- handbrake
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.