How popular isHandBrake in search?
In August 2026, there were an estimated 450K branded searches for HandBrake worldwide which held steady over the last 11 months. HandBrake holds 35% estimated Share of Search among video conversion software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Compressor35%
HandBrake35%FFmpeg28.6%
Adobe Media Encoder1.4%
Permute0.02%
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Which video conversion software compete with HandBrake?
Share of Search by month for Compressor, HandBrake, FFmpeg. The figures are in the table below the chart.
View monthly share of search table
| Month | Compressor | HandBrake | FFmpeg | Adobe Media Encoder | Permute |
|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 32.2% | 26.4% | 1.9% | 0.02% |
| Nov 2025 | 39.4% | 32.2% | 26.4% | 1.9% | 0.02% |
| Dec 2025 | 39.4% | 32.3% | 26.4% | 1.9% | 0.02% |
| Jan 2026 | 34.7% | 34.7% | 28.4% | 2.1% | 0.02% |
| Feb 2026 | 36.6% | 36.6% | 24.5% | 2.2% | 0.02% |
| Mar 2026 | 32.2% | 39.4% | 26.4% | 1.9% | 0.02% |
| Apr 2026 | 36.9% | 36.9% | 24.7% | 1.5% | 0.02% |
| May 2026 | 39.6% | 32.4% | 26.5% | 1.6% | 0.02% |
| Jun 2026 | 39.6% | 32.4% | 26.5% | 1.6% | 0.02% |
| Jul 2026 | 35% | 35% | 28.6% | 1.4% | 0.02% |
| Aug 2026 | 35% | 35% | 28.6% | 1.4% | 0.02% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35% | 450K | 0% | 0 points | |
| 2, held 2nd | 35% | 450K | 0% | 0 points | |
| 3, held 3rd | 28.6% | 368K | 0% | 0 points | |
| 4, held 4th | 1.4% | 18.1K | 0% | 0 points | |
| 5, held 5th | 0.02% | 210 | -19.2% | 0 points |
35%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share 0 points.
35%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
3.
28.6%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Permute0.02%
Held 5th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
Compare search popularity between HandBrake and its closest rivals
How has branded search demand for HandBrake changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for HandBrake worldwide held steady at 450K.
- Across the 11 months ending August 2026, HandBrake’s estimated Share of Search among video conversion software worldwide increased from 32.2% to 35%.
- Across the 11 months ending August 2026, HandBrake’s estimated Share of Search among video conversion software worldwide peaked at 39.4% in March 2026 and was lowest at 32.2% in October 2025.
How did search popularity change for video conversion software worldwide in August 2026?
3 changes
Estimated monthly branded searches for Permute worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.
Estimated monthly branded searches for Adobe Media Encoder worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
Estimated monthly branded searches for Compressor worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
How is HandBrake measured?
Brandwave collects information about searches that people make online using HandBrake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- handbrake
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