Brandwave

Video conversion software:Which brands are most popular in search?

Compressor and HandBrake share the highest estimated Share of Search among video conversion software worldwide, at 35% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Compressor35%
  2. HandBrake35%
  3. FFmpeg28.6%
  4. Adobe Media Encoder1.4%
  5. Permute0.02%

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Share of SearchLeaderboard

Compare the tools used to convert video files. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among video conversion software worldwide, by month

Share of Search by month for Compressor, HandBrake, FFmpeg. The figures are in the table below the chart.

View monthly share of search table
MonthCompressorHandBrakeFFmpegAdobe Media EncoderPermute
Oct 202539.4%32.2%26.4%1.9%0.02%
Nov 202539.4%32.2%26.4%1.9%0.02%
Dec 202539.4%32.3%26.4%1.9%0.02%
Jan 202634.7%34.7%28.4%2.1%0.02%
Feb 202636.6%36.6%24.5%2.2%0.02%
Mar 202632.2%39.4%26.4%1.9%0.02%
Apr 202636.9%36.9%24.7%1.5%0.02%
May 202639.6%32.4%26.5%1.6%0.02%
Jun 202639.6%32.4%26.5%1.6%0.02%
Jul 202635%35%28.6%1.4%0.02%
Aug 202635%35%28.6%1.4%0.02%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Compressor

    35%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.HandBrake

    35%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.FFmpeg

    28.6%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Adobe Media Encoder

    1.4%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Permute

    0.02%

    Held 5th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among video conversion software worldwide?

Compressor and HandBrake share the highest estimated Share of Search among video conversion software worldwide, at 35% in August 2026.

Global video conversion software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Compressor39.4% → 35%39.6%May 202632.2%Mar 20261st
HandBrake32.2% → 35%39.4%Mar 202632.2%Oct 20252nd
FFmpeg26.4% → 28.6%28.6%Aug 202624.5%Feb 20263rd
Adobe Media Encoder1.9% → 1.4%2.2%Feb 20261.4%Jul 20264th
Permute0.02%0.02%May 20260.02%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Compressor’s estimated Share of Search among video conversion software worldwide decreased from 39.4% to 35%.
  • Across the 11 months ending August 2026, HandBrake’s estimated Share of Search among video conversion software worldwide increased from 32.2% to 35%.
  • Across the 11 months ending August 2026, FFmpeg’s estimated Share of Search among video conversion software worldwide increased from 26.4% to 28.6%.
  • Across the 11 months ending August 2026, Adobe Media Encoder’s estimated Share of Search among video conversion software worldwide decreased from 1.9% to 1.4%.
  • Across the 11 months ending August 2026, Compressor’s estimated Share of Search among video conversion software worldwide peaked at 39.6% in May 2026 and was lowest at 32.2% in March 2026.
  • Across the 11 months ending August 2026, HandBrake’s estimated Share of Search among video conversion software worldwide peaked at 39.4% in March 2026 and was lowest at 32.2% in October 2025.
  • Across the 11 months ending August 2026, FFmpeg’s estimated Share of Search among video conversion software worldwide peaked at 28.6% in August 2026 and was lowest at 24.5% in February 2026.
  • Across the 11 months ending August 2026, Permute held steady: its estimated Share of Search among video conversion software worldwide moved less than 0.5 percentage points.

How did search popularity change for video conversion software worldwide in August 2026?

  1. Estimated monthly branded searches for Permute worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

  2. Estimated monthly branded searches for Adobe Media Encoder worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Compressor worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

How the Brand Demand Index is measured

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