Adama vs Nufarm:Which is searched more?
In September 2026, Adama had more branded searches than Nufarm among crop protection brands worldwide. Adama was estimated to have 90.5K branded searches compared to Nufarm’s 14.8K, and held a 15.1% Share of Search versus Nufarm’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adama or Nufarm?
Compare the crop protection brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adama, Nufarm. The figures are in the table below the chart.
View monthly share of search table
| Month | Syngenta | FMC | UPL | Adama | Corteva Agriscience | Nufarm |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 23.6% | 19.3% | 12.9% | 12.9% | 2.6% |
| Nov 2025 | 29.5% | 24.1% | 19.7% | 13.2% | 10.8% | 2.6% |
| Dec 2025 | 28.7% | 23.4% | 19.1% | 15.7% | 10.5% | 2.6% |
| Jan 2026 | 27.3% | 22.3% | 22.3% | 15% | 10% | 3% |
| Feb 2026 | 26.5% | 21.6% | 21.6% | 17.6% | 9.7% | 2.9% |
| Mar 2026 | 28.5% | 19.1% | 28.5% | 12.8% | 8.6% | 2.6% |
| Apr 2026 | 21.4% | 17.5% | 39.1% | 11.8% | 7.9% | 2.4% |
| May 2026 | 21.4% | 17.5% | 39.1% | 11.8% | 7.9% | 2.4% |
| Jun 2026 | 28.5% | 23.3% | 19% | 15.6% | 10.4% | 3.1% |
| Jul 2026 | 28.7% | 23.4% | 19.1% | 15.7% | 10.5% | 2.6% |
| Aug 2026 | 27.5% | 22.5% | 22.5% | 15.1% | 10.1% | 2.5% |
| Sep 2026 | 27.5% | 22.5% | 22.5% | 15.1% | 10.1% | 2.5% |
How has the Adama and Nufarm comparison changed over the last 12 months?
3 findings
- Adama was ahead of Nufarm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adama’s estimated Share of Search among crop protection brands worldwide moved from 12.9% to 15.1%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Nufarm’s estimated Share of Search among crop protection brands worldwide moved from 2.6% to 2.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for crop protection brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Nufarm worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Other head-to-heads among crop protection brands
How each brand is measured
Brandwave collects information about searches that people make online using Adama’s and Nufarm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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