Adam vs Glen:Which is more popular by branded search?
In August 2026, Glen had more branded searches than Adam among electric fire brands worldwide. Glen was estimated to have 135K branded searches compared to Adam’s 1.3K, and held a 94.8% Share of Search versus Adam’s 0.91%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adam or Glen?
Compare the electric fire brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Glen, Adam. The figures are in the table below the chart.
View monthly share of search table
| Month | Glen | Evonic | Adam | Be Modern | Dimplex | Eko Fires |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.4% | 3% | 0.33% | 1.3% | 1.7% | 0.27% |
| Nov 2025 | 91.7% | 3% | 0.49% | 1.6% | 3% | 0.22% |
| Dec 2025 | 93.5% | 2.5% | 0.5% | 1.4% | 2% | 0.18% |
| Jan 2026 | 92.6% | 3% | 0.5% | 1.6% | 2% | 0.27% |
| Feb 2026 | 93.3% | 3.1% | 0.33% | 1.6% | 1.6% | 0.14% |
| Mar 2026 | 92.9% | 3.7% | 0.27% | 1.6% | 1.4% | 0.18% |
| Apr 2026 | 94% | 3.1% | 0.27% | 1.4% | 1.1% | 0.22% |
| May 2026 | 93.1% | 3.7% | 0.5% | 1.4% | 1.1% | 0.22% |
| Jun 2026 | 93.4% | 3.7% | 0.22% | 1.1% | 1.4% | 0.22% |
| Jul 2026 | 92.8% | 2.5% | 3% | 0.69% | 0.89% | 0.1% |
| Aug 2026 | 94.8% | 2.5% | 0.91% | 0.91% | 0.7% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Adam and Glen comparison changed over the last 12 months?
3 findings
- Glen was ahead of Adam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adam’s estimated Share of Search among electric fire brands worldwide moved from 0.33% to 0.91%, and its estimated monthly branded searches moved from 480 to 1.3K.
- Across the 11 months ending August 2026, Glen’s estimated Share of Search among electric fire brands worldwide moved from 93.4% to 94.8%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for electric fire brands worldwide in August 2026?
2 changes
In August 2026, Glen gained estimated Share of Search among electric fire brands worldwide, from 92.8% to 94.8%.
In August 2026, Adam lost estimated Share of Search among electric fire brands worldwide, from 3% to 0.91%.
How each brand is measured
Brandwave collects information about searches that people make online using Adam’s and Glen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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