Adam vs Be Modern:Which is more popular by branded search?
In August 2026, Adam and Be Modern were level on Share of Search among electric fire brands worldwide, with an estimated 1.3K branded searches each, at 0.91% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adam or Be Modern?
Compare the electric fire brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adam, Be Modern. The figures are in the table below the chart.
View monthly share of search table
| Month | Glen | Evonic | Adam | Be Modern | Dimplex | Eko Fires |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.4% | 3% | 0.33% | 1.3% | 1.7% | 0.27% |
| Nov 2025 | 91.7% | 3% | 0.49% | 1.6% | 3% | 0.22% |
| Dec 2025 | 93.5% | 2.5% | 0.5% | 1.4% | 2% | 0.18% |
| Jan 2026 | 92.6% | 3% | 0.5% | 1.6% | 2% | 0.27% |
| Feb 2026 | 93.3% | 3.1% | 0.33% | 1.6% | 1.6% | 0.14% |
| Mar 2026 | 92.9% | 3.7% | 0.27% | 1.6% | 1.4% | 0.18% |
| Apr 2026 | 94% | 3.1% | 0.27% | 1.4% | 1.1% | 0.22% |
| May 2026 | 93.1% | 3.7% | 0.5% | 1.4% | 1.1% | 0.22% |
| Jun 2026 | 93.4% | 3.7% | 0.22% | 1.1% | 1.4% | 0.22% |
| Jul 2026 | 92.8% | 2.5% | 3% | 0.69% | 0.89% | 0.1% |
| Aug 2026 | 94.8% | 2.5% | 0.91% | 0.91% | 0.7% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Adam and Be Modern comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Adam took it in July 2026.
- Across the 11 months ending August 2026, Adam’s estimated Share of Search among electric fire brands worldwide moved from 0.33% to 0.91%, and its estimated monthly branded searches moved from 480 to 1.3K.
- Across the 11 months ending August 2026, Be Modern’s estimated Share of Search among electric fire brands worldwide moved from 1.3% to 0.91%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for electric fire brands worldwide in August 2026?
2 changes
In August 2026, Adam lost estimated Share of Search among electric fire brands worldwide, from 3% to 0.91%.
In August 2026, Be Modern rose from 5th to 4th among electric fire brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Adam’s and Be Modern’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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