Adalysis vs Opteo:Which is more popular by branded search?
In August 2026, Opteo had more branded searches than Adalysis among paid search management platforms worldwide. Opteo was estimated to have 1.9K branded searches compared to Adalysis’ 930, and held a 25.3% Share of Search versus Adalysis’ 12.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Adalysis or Opteo?
Compare software for auditing, automating, and improving paid-search campaigns across accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Opteo, Adalysis. The figures are in the table below the chart.
View monthly share of search table
| Month | Optmyzr | Opteo | Adzooma | Adalysis |
|---|---|---|---|---|
| Oct 2025 | 43.5% | 23.4% | 20% | 13% |
| Nov 2025 | 44% | 23.4% | 19.3% | 13.3% |
| Dec 2025 | 49% | 20.8% | 18.8% | 11.4% |
| Jan 2026 | 48.6% | 21.4% | 18% | 12% |
| Feb 2026 | 49.7% | 21.5% | 18.9% | 9.9% |
| Mar 2026 | 40.9% | 26.6% | 22.8% | 9.8% |
| Apr 2026 | 45.7% | 24.4% | 21.2% | 8.7% |
| May 2026 | 42.5% | 28.2% | 19.5% | 9.8% |
| Jun 2026 | 43.3% | 28.8% | 15.8% | 12.1% |
| Jul 2026 | 44% | 29.2% | 15.8% | 11% |
| Aug 2026 | 48.5% | 25.3% | 13.9% | 12.3% |
| Sep 2026 | — | — | — | — |
How has the Adalysis and Opteo comparison changed over the last 12 months?
3 findings
- Opteo was ahead of Adalysis in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adalysis’ estimated Share of Search among paid search management platforms worldwide moved from 13% to 12.3%, and its estimated monthly branded searches moved from 1.4K to 930.
- Across the 11 months ending August 2026, Opteo’s estimated Share of Search among paid search management platforms worldwide moved from 23.4% to 25.3%, and its estimated monthly branded searches moved from 2.5K to 1.9K.
How did search popularity change for paid search management platforms worldwide in August 2026?
2 changes
In August 2026, Adalysis gained estimated Share of Search among paid search management platforms worldwide, from 11% to 12.3%.
In August 2026, Opteo lost estimated Share of Search among paid search management platforms worldwide, from 29.2% to 25.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Adalysis’ and Opteo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.