Brandwave

Acura vs Land Rover:Which is more popular?

In September 2026, Land Rover had more branded searches than Acura among luxury car brands worldwide. Land Rover had about 1.5 million branded searches, while Acura had 673,000. Land Rover made up 3.6% of all luxury car brand searches we track, and Acura accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about luxury car brands, Acura appeared in two of the five answers and Land Rover in one. Acura was mentioned before Land Rover in every answer that named either.

Among luxury car brands worldwide in September 2026

Who do people search for more?

Land Rover, about 2 searches for every 1 for Acura

Land Rover 1.5M searchesAcura 673K searches

Who does AI mention more?

Acura, mentioned in 2 of 5 answers, Land Rover in 1

Acura in 2 of 5Land Rover in 1 of 5

Who does AI recommend more?

Acura, named ahead of Land Rover in 2 of 2 answers

Acura first in 2Land Rover never first

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Top luxury car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Acura was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Land Rover was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Acura was listed before Land Rover in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mercedes-Benz1st
  2. Lexus2nd
  3. BMW3rd
  4. Audi4th
  5. Porsche5th
  6. Rolls-Royce6th
  7. Genesis7th
  8. Acura8th
  9. Volvo9th
  10. +2 more
  11. Land Rover12th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BMW5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mercedes-Benz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lexus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Porsche4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Audi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rolls-Royce4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Genesis3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bentley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Volvo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Land Rover1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about luxury car brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Acura or Land Rover more popular in search?

This chart shows how often people search Google for Acura and Land Rover by name. Each line represents a brand's share of searches for all 12 luxury car brands we track, month by month, from English-language searches worldwide.

Acura and Land Rover among luxury car brands worldwide, by month

Share of searches by month for Land Rover, Acura. The figures are in the table below the chart.

View monthly share of searches table
MonthBMWMercedes-BenzPorscheAudiJaguarLexusVolvoGenesisRolls-RoyceLand RoverBentleyAcura
Oct 202521.6%19.9%11.9%9.7%9.7%6.5%5.3%3.6%4.4%2.9%2.9%1.6%
Nov 202519.6%21.9%13.1%8.8%8.8%5.9%5.9%3.9%4.8%3.2%2.6%1.4%
Dec 202519.4%21.6%13%8.7%8.7%7.1%5.8%3.9%4.7%3.2%2.6%1.4%
Jan 202621.8%20.1%12%9.8%8%6.6%6.6%3.6%4.4%3%2.4%1.6%
Feb 202621.6%19.8%11.8%11.8%5.3%6.5%6.5%4.3%4.3%3.5%2.9%1.6%
Mar 202622.9%21.1%12.7%10.3%4.6%6.9%5.7%3.8%4.6%3.1%2.5%1.7%
Apr 202620%22.3%13.4%8.9%4.9%7.3%6%4%4.9%3.3%3.3%1.8%
May 202619.7%22.1%13.2%8.8%5.9%7.2%5.9%4%4.8%3.2%3.2%1.8%
Jun 202622.5%20.6%12.3%10.1%5.5%6.8%5.5%4.5%4.5%3%3%1.7%
Jul 202622.6%20.6%12.4%10.1%4.5%6.8%5.5%4.5%4.5%3.7%3%1.7%
Aug 202621.8%20%12%9.8%5.4%8%6.5%4.4%4.4%2.9%2.9%2%
Sep 202621.8%20%11.9%9.8%6.5%6.5%6.5%4.4%4.4%3.6%2.9%1.6%

How has the Acura and Land Rover comparison changed over the last 12 months?

3 findings
  • Land Rover was ahead of Acura in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Acura’s share of searches among luxury car brands worldwide held steady at 1.6%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 12 months ending September 2026, Land Rover’s share of searches among luxury car brands worldwide moved from 2.9% to 3.6%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for luxury car brands worldwide in September 2026?

2 changes

  1. In September 2026, Land Rover overtook Bentley to rank 10th among luxury car brands worldwide, with 3.6% of the searches.

  2. Estimated monthly branded searches for Acura worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Acura’s and Land Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acura

1 branded search term

  • acura

Land Rover

1 branded search term

  • land rover

How the Brand Demand Index is measured

Other head-to-heads among luxury car brands

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