Planday vs UKG:Which is more popular?
In September 2026, UKG had more branded searches than Planday among workforce management platforms worldwide. UKG had about 450,000 branded searches, while Planday had 33,100. UKG made up 63.3% of all workforce management platform searches we track, and Planday accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about workforce management platforms, UKG appeared in three of the five answers and Planday in none.
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Top workforce management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UKG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Planday did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Deputy1st
UKG2nd
When I Work3rd
7shifts4th- Workday Workforce Management5th
Planday–
Sling–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UKG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- When I Work2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 7shifts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Workday Workforce Management2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Planday0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workforce management platforms
5 answers
Asked ChatGPT
“Which workforce management platform should I use?”
Asked ChatGPT
“What are the best workforce management platforms?”
Asked ChatGPT
“What's the best workforce management platform for hourly teams?”
Searched Google, AI Overview
“employee scheduling software”
Searched Google, AI Overview
“time tracking software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Planday or UKG more popular in search?
This chart shows how often people search Google for Planday and UKG by name. Each line represents a brand's share of searches for all seven workforce management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for UKG, Planday. The figures are in the table below the chart.
View monthly share of searches table
| Month | UKG | When I Work | 7shifts | Planday | Sling | Deputy | Workday Workforce Management |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 22% | 12.1% | 5.4% | 0.34% | 0.13% | 0.03% |
| Nov 2025 | 64.8% | 19.4% | 10.7% | 4.8% | 0.19% | 0.11% | 0.02% |
| Dec 2025 | 60.7% | 22.3% | 12.2% | 4.5% | 0.15% | 0.11% | 0.02% |
| Jan 2026 | 64.8% | 19.4% | 10.7% | 4.8% | 0.18% | 0.11% | 0.02% |
| Feb 2026 | 64.9% | 19.4% | 10.7% | 4.8% | 0.18% | 0.11% | 0.03% |
| Mar 2026 | 64.7% | 19.4% | 10.6% | 4.8% | 0.39% | 0.14% | 0.03% |
| Apr 2026 | 64.8% | 19.4% | 10.7% | 4.8% | 0.22% | 0.11% | 0.02% |
| May 2026 | 56.1% | 20.6% | 13.8% | 5% | 0.25% | 4.2% | 0.07% |
| Jun 2026 | 57.6% | 21.1% | 11.6% | 5.2% | 0.16% | 4.3% | 0.05% |
| Jul 2026 | 63.3% | 18.9% | 12.7% | 4.7% | 0.17% | 0.11% | 0.04% |
| Aug 2026 | 64.8% | 19.5% | 10.7% | 4.8% | 0.16% | 0.09% | 0.02% |
| Sep 2026 | 63.3% | 19% | 12.7% | 4.7% | 0.14% | 0.09% | 0.03% |
How has the Planday and UKG comparison changed over the last 12 months?
3 findings
- UKG was ahead of Planday in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Planday’s share of searches among workforce management platforms worldwide moved from 5.4% to 4.7%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, UKG’s share of searches among workforce management platforms worldwide moved from 60% to 63.3%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for workforce management platforms worldwide in September 2026?
1 change
In September 2026, UKG lost share of searches among workforce management platforms worldwide, from 64.8% to 63.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Planday’s and UKG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among workforce management platforms
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