Workato vs Zapier:Which is more popular by branded search?
In August 2026, Zapier had more branded searches than Workato among workflow automation tools worldwide. Zapier was estimated to have 568K branded searches compared to Workato’s 40.5K, and held a 28.3% Share of Search versus Workato’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Workato or Zapier?
Compare the workflow automation tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zapier, Workato. The figures are in the table below the chart.
View monthly share of search table
| Month | n8n | Zapier | Make | Workato | Tray.io | Pipedream |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.9% | 22.3% | 2.5% | 1.3% | 0.03% | <0.01% |
| Nov 2025 | 72.9% | 22% | 3.5% | 1.6% | 0.03% | <0.01% |
| Dec 2025 | 73% | 21.9% | 3.5% | 1.6% | 0.03% | <0.01% |
| Jan 2026 | 73.3% | 21.9% | 3.5% | 1.3% | 0.03% | <0.01% |
| Feb 2026 | 68.9% | 25.2% | 4% | 1.8% | 0.04% | <0.01% |
| Mar 2026 | 69.5% | 25.5% | 3.4% | 1.5% | 0.03% | <0.01% |
| Apr 2026 | 68.8% | 25.3% | 4.1% | 1.8% | 0.03% | <0.01% |
| May 2026 | 68.5% | 25.2% | 4.8% | 1.5% | 0.02% | <0.01% |
| Jun 2026 | 67.8% | 24.8% | 5.6% | 1.8% | 0.03% | <0.01% |
| Jul 2026 | 68.6% | 24.9% | 4.7% | 1.8% | 0.02% | <0.01% |
| Aug 2026 | 64.3% | 28.3% | 5.4% | 2% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Workato and Zapier comparison changed over the last 12 months?
3 findings
- Zapier was ahead of Workato in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Workato’s estimated Share of Search among workflow automation tools worldwide moved from 1.3% to 2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation tools worldwide moved from 22.3% to 28.3%, and its estimated monthly branded searches moved from 841K to 568K.
How did search popularity change for workflow automation tools worldwide in August 2026?
2 changes
In August 2026, Zapier gained estimated Share of Search among workflow automation tools worldwide, from 24.9% to 28.3%.
Workato’s estimated Share of Search among workflow automation tools worldwide has gained ground for 3 months in a row, from 1.5% to 2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Workato’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.