Brandwave

Workflow automation platforms:Which brands are most popular in search?

In August 2026, n8n was the most searched among workflow automation platforms worldwide, with an estimated 1.3M branded searches and 66.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. n8n66.2%
  2. Zapier29.2%
  3. Make3%
  4. Activepieces1.4%
  5. Integrately0.15%

Follow workflow automation platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare services and tools used to connect applications and automate business workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among workflow automation platforms worldwide, by month

Share of Search by month for n8n, Zapier, Make. The figures are in the table below the chart.

View monthly share of search table
Monthn8nZapierMakeActivepiecesIntegrately
Oct 202575.1%22.6%1.4%0.73%0.15%
Nov 202574.8%22.5%2%0.59%0.15%
Dec 202574.6%22.4%2%0.89%0.15%
Jan 202674.9%22.4%1.9%0.59%0.12%
Feb 202670.9%26%2.3%0.68%0.14%
Mar 202671.1%26.1%2%0.69%0.12%
Apr 202670.7%26%2.4%0.84%0.11%
May 202670.6%26%2.7%0.68%0.11%
Jun 202670.2%25.7%3.1%0.82%0.11%
Jul 202670.7%25.7%2.6%0.82%0.11%
Aug 202666.2%29.2%3%1.4%0.15%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.n8n

    66.2%

    held 1st · 1.3M estimated branded searches · -17.9% vs prior month · -4.5 points

  2. 2.Zapier

    29.2%

    held 2nd · 568K estimated branded searches · -0.26% vs prior month · +3.5 points

  3. 3.Make

    3%

    held 3rd · 58.1K estimated branded searches · -0.19% vs prior month · +0.4 points

  4. 4.Activepieces

    1.4%

    held 4th · 27.4K estimated branded searches · +50.1% vs prior month · +0.6 points

  5. 5.Integrately

    0.15%

    held 5th · 3K estimated branded searches · +19.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among workflow automation platforms worldwide?

In August 2026, n8n was the most searched among workflow automation platforms worldwide, with an estimated 1.3M branded searches and 66.2% estimated Share of Search within this set. Zapier is in 2nd place, 37 percentage points behind at 29.2% Share of Search.

Global workflow automation platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
n8n75.1% → 66.2%75.1%Oct 202566.2%Aug 20261st
Zapier22.6% → 29.2%29.2%Aug 202622.4%Dec 20252nd
Make1.4% → 3%3.1%Jun 20261.4%Oct 20253rd
Activepieces0.73% → 1.4%1.4%Aug 20260.59%Jan 20264th
Integrately0.15%0.15%Aug 20260.11%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, n8n’s estimated Share of Search among workflow automation platforms worldwide decreased from 75.1% to 66.2%.
  • Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation platforms worldwide increased from 22.6% to 29.2%.
  • Across the 11 months ending August 2026, Make’s estimated Share of Search among workflow automation platforms worldwide increased from 1.4% to 3%.
  • Across the 11 months ending August 2026, Activepieces’ estimated Share of Search among workflow automation platforms worldwide increased from 0.73% to 1.4%.
  • Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation platforms worldwide peaked at 29.2% in August 2026 and was lowest at 22.4% in December 2025.
  • Across the 11 months ending August 2026, Make’s estimated Share of Search among workflow automation platforms worldwide peaked at 3.1% in June 2026 and was lowest at 1.4% in October 2025.
  • Across the 11 months ending August 2026, Integrately held steady: its estimated Share of Search among workflow automation platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for workflow automation platforms worldwide in August 2026?

  1. In August 2026, Zapier gained estimated Share of Search among workflow automation platforms worldwide, from 25.7% to 29.2%.

  2. In August 2026, Activepieces gained estimated Share of Search among workflow automation platforms worldwide, from 0.82% to 1.4%.

  3. In August 2026, n8n lost estimated Share of Search among workflow automation platforms worldwide, from 70.7% to 66.2%.

  4. Estimated monthly branded searches for Integrately worldwide fell 45.8% over 11 measured months, from 5.5K to 3K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record