Carhartt vs Dickies:Which is searched more?
In September 2026, Dickies had more branded searches than Carhartt among work shirts brands worldwide. Dickies was estimated to have 14.8K branded searches compared to Carhartt’s 4.4K, and held a 35.4% Share of Search versus Carhartt’s 10.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Dickies?
Compare the work shirts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dickies, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Gildan | Dickies | Carhartt | Bisley |
|---|---|---|---|---|
| Oct 2025 | 36.3% | 54.2% | 8.8% | 0.64% |
| Nov 2025 | 39.3% | 48.2% | 11.7% | 0.85% |
| Dec 2025 | 39.4% | 48.3% | 11.7% | 0.57% |
| Jan 2026 | 44.2% | 44.2% | 10.8% | 0.78% |
| Feb 2026 | 48% | 39.3% | 11.7% | 1% |
| Mar 2026 | 51.9% | 34.6% | 12.6% | 0.91% |
| Apr 2026 | 51.9% | 34.6% | 12.6% | 0.91% |
| May 2026 | 56.7% | 31% | 11.3% | 1% |
| Jun 2026 | 55.3% | 30.1% | 13.4% | 1.2% |
| Jul 2026 | 55.3% | 30.1% | 13.4% | 1.2% |
| Aug 2026 | 56.8% | 31% | 11.3% | 0.82% |
| Sep 2026 | 53.1% | 35.4% | 10.5% | 0.93% |
How has the Carhartt and Dickies comparison changed over the last 12 months?
3 findings
- Dickies was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among work shirts brands worldwide moved from 8.8% to 10.5%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work shirts brands worldwide moved from 54.2% to 35.4%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
How did search popularity change for work shirts brands worldwide in September 2026?
2 changes
In September 2026, Dickies gained estimated Share of Search among work shirts brands worldwide, from 31% to 35.4%.
In September 2026, Carhartt lost estimated Share of Search among work shirts brands worldwide, from 11.3% to 10.5%.
Other head-to-heads among work shirts brands
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Dickies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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