Caterpillar vs Dickies:Which is searched more?
In September 2026, Dickies had more branded searches than Caterpillar among work pants brands worldwide. Dickies was estimated to have 14.8K branded searches compared to Caterpillar’s 4.4K, and held a 35.4% Share of Search versus Caterpillar’s 10.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Caterpillar or Dickies?
Compare the work pants brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dickies, Caterpillar. The figures are in the table below the chart.
View monthly share of search table
| Month | Carhartt | Dickies | Caterpillar | Bisley |
|---|---|---|---|---|
| Oct 2025 | 41.1% | 50.2% | 8.2% | 0.59% |
| Nov 2025 | 63.9% | 28.6% | 7% | 0.5% |
| Dec 2025 | 65.5% | 29.4% | 4.8% | 0.34% |
| Jan 2026 | 64.8% | 29% | 5.8% | 0.51% |
| Feb 2026 | 63.8% | 28.5% | 6.9% | 0.75% |
| Mar 2026 | 68.3% | 25% | 6.1% | 0.66% |
| Apr 2026 | 63.8% | 28.5% | 6.9% | 0.75% |
| May 2026 | 53% | 35.3% | 10.5% | 1.1% |
| Jun 2026 | 57.8% | 31.5% | 9.4% | 1.3% |
| Jul 2026 | 52.8% | 35.3% | 10.5% | 1.4% |
| Aug 2026 | 53.1% | 35.4% | 10.5% | 0.93% |
| Sep 2026 | 53.1% | 35.4% | 10.5% | 0.93% |
How has the Caterpillar and Dickies comparison changed over the last 12 months?
3 findings
- Dickies was ahead of Caterpillar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among work pants brands worldwide moved from 8.2% to 10.5%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work pants brands worldwide moved from 50.2% to 35.4%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
How did search popularity change for work pants brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.
Estimated monthly branded searches for Caterpillar worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Other head-to-heads among work pants brands
How each brand is measured
Brandwave collects information about searches that people make online using Caterpillar’s and Dickies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caterpillar
1 branded search term
- caterpillar work pants
Dickies
1 branded search term
- dickies overalls
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.