Dickies vs Hard Yakka:Which is searched more?
In September 2026, Dickies had more branded searches than Hard Yakka among work overalls brands worldwide. Dickies was estimated to have 32.5K branded searches compared to Hard Yakka’s 14.8K, and held a 63.4% Share of Search versus Hard Yakka’s 28.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dickies or Hard Yakka?
Compare the work overalls brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dickies, Hard Yakka. The figures are in the table below the chart.
View monthly share of search table
| Month | Dickies | Hard Yakka | Bisley |
|---|---|---|---|
| Oct 2025 | 79.5% | 16.8% | 3.7% |
| Nov 2025 | 62.8% | 29.4% | 7.8% |
| Dec 2025 | 76.6% | 17.8% | 5.7% |
| Jan 2026 | 77.8% | 16% | 6.2% |
| Feb 2026 | 85.8% | 11.2% | 3% |
| Mar 2026 | 83.9% | 13.2% | 2.9% |
| Apr 2026 | 80.3% | 16.1% | 3.6% |
| May 2026 | 68.1% | 26.1% | 5.9% |
| Jun 2026 | 72.3% | 22.6% | 5.1% |
| Jul 2026 | 76.3% | 18.6% | 5.1% |
| Aug 2026 | 72% | 23% | 5.1% |
| Sep 2026 | 63.4% | 28.9% | 7.8% |
How has the Dickies and Hard Yakka comparison changed over the last 12 months?
3 findings
- Dickies was ahead of Hard Yakka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work overalls brands worldwide moved from 79.5% to 63.4%, and its estimated monthly branded searches moved from 85.5K to 32.5K.
- Across the 12 months ending September 2026, Hard Yakka’s estimated Share of Search among work overalls brands worldwide moved from 16.8% to 28.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for work overalls brands worldwide in September 2026?
2 changes
In September 2026, Hard Yakka gained estimated Share of Search among work overalls brands worldwide, from 23% to 28.9%.
In September 2026, Dickies lost estimated Share of Search among work overalls brands worldwide, from 72% to 63.4%.
Other head-to-heads among work overalls brands
How each brand is measured
Brandwave collects information about searches that people make online using Dickies’ and Hard Yakka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dickies
3 branded search terms
- dickies cargo pants
- dickies cargo shorts
- dickies overalls
Hard Yakka
1 branded search term
- hardyakka
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