Blundstone vs Frye:Which is searched more?
In September 2026, Blundstone had more branded searches than Frye among women's boot brands worldwide. Blundstone had about 450,000 branded searches, while Frye had 320,000. Blundstone made up 12.2% of all women's boot brand searches we track, and Frye accounted for 8.7%. These are worldwide searches for English-language branded terms.
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Is Blundstone or Frye more popular in search?
Compare the women's boot brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Blundstone, Frye. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clarks | Ariat | Blundstone | Frye | Sam Edelman | Sorel | Naturalizer | Thursday Boot Company | Hunter | Merrell |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 16.3% | 16.3% | 10.7% | 7.3% | 6% | 2.7% | 2.2% | 1.5% | 0.66% |
| Nov 2025 | 34.3% | 18.8% | 18.8% | 8.6% | 5.6% | 8.4% | 2.1% | 2.1% | 0.93% | 0.42% |
| Dec 2025 | 32.8% | 21.9% | 18% | 7.4% | 5.4% | 8.1% | 2% | 3% | 1.1% | 0.49% |
| Jan 2026 | 40.2% | 18.1% | 14.8% | 6% | 5.4% | 8.1% | 2% | 3% | 1.6% | 0.89% |
| Feb 2026 | 42% | 18.9% | 12.7% | 5.5% | 6.9% | 5.7% | 2.5% | 2.5% | 2.1% | 1.1% |
| Mar 2026 | 44.7% | 20.1% | 9% | 5.5% | 9% | 4% | 2.7% | 1.8% | 2.2% | 0.99% |
| Apr 2026 | 46.1% | 20.7% | 7.6% | 4.9% | 9.2% | 3.4% | 2.8% | 1.9% | 2.3% | 1.2% |
| May 2026 | 46.1% | 20.7% | 7.6% | 4.9% | 9.3% | 3.4% | 2.8% | 1.9% | 1.9% | 1.5% |
| Jun 2026 | 49% | 22% | 6.6% | 4.9% | 8% | 2.4% | 2.4% | 1.3% | 2% | 1.3% |
| Jul 2026 | 50.1% | 18.4% | 6.7% | 6.2% | 8.2% | 3% | 2.5% | 1.4% | 2% | 1.7% |
| Aug 2026 | 49% | 18% | 8.1% | 7% | 8.1% | 2.9% | 2.4% | 1.6% | 1.6% | 1.3% |
| Sep 2026 | 40.6% | 18.2% | 12.2% | 8.7% | 8.2% | 4.5% | 2.5% | 2.5% | 1.6% | 1.1% |
How has the Blundstone and Frye comparison changed over the last 12 months?
3 findings
- Blundstone was ahead of Frye in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blundstone’s share of searches among women's boot brands worldwide moved from 16.3% to 12.2%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, Frye’s share of searches among women's boot brands worldwide moved from 10.7% to 8.7%, and its estimated monthly branded searches moved from 442K to 320K.
How did search popularity change for women's boot brands worldwide in September 2026?
2 changes
In September 2026, Frye overtook Sam Edelman to rank 4th among women's boot brands worldwide, with 8.7% of the searches.
In September 2026, Blundstone gained share of searches among women's boot brands worldwide, from 8.1% to 12.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Blundstone’s and Frye’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blundstone
1 branded search term
- blundstone
Frye
2 branded search terms
- frye
- frye boots
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