Razer vs SteelSeries:Which is searched more?
In September 2026, Razer had more branded searches than SteelSeries among wireless headset brands worldwide. Razer was estimated to have 870K branded searches compared to SteelSeries’ 455K, and held a 16.9% Share of Search versus SteelSeries’ 8.8%. These are worldwide searches for English-language branded terms.
Follow Razer vs SteelSeries and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Razer or SteelSeries?
Compare the wireless headset brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Razer, SteelSeries. The figures are in the table below the chart.
View monthly share of search table
| Month | Logitech | Razer | Corsair | HyperX | SteelSeries | Turtle Beach | Jabra |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 17.7% | 14.5% | 9.8% | 9.4% | 6.1% | 7.1% |
| Nov 2025 | 32.1% | 18.9% | 15.4% | 11.3% | 10.2% | 5.9% | 6.2% |
| Dec 2025 | 32% | 18.8% | 15.4% | 11.3% | 10.1% | 7.1% | 5.2% |
| Jan 2026 | 31.9% | 18.8% | 18.4% | 9.8% | 10.1% | 5.5% | 5.5% |
| Feb 2026 | 32.4% | 18.8% | 15.3% | 10.2% | 10.1% | 6.5% | 6.7% |
| Mar 2026 | 31.5% | 18.2% | 18% | 9.9% | 9.7% | 6.1% | 6.5% |
| Apr 2026 | 34.5% | 16.8% | 16.7% | 10.2% | 9% | 5.8% | 7.1% |
| May 2026 | 34.5% | 17.2% | 16.8% | 10.2% | 9% | 5.9% | 6.4% |
| Jun 2026 | 33.8% | 16.7% | 16.6% | 10.6% | 8.9% | 6.9% | 6.4% |
| Jul 2026 | 29.8% | 17.9% | 17.6% | 11.2% | 9.5% | 7.3% | 6.8% |
| Aug 2026 | 32.9% | 16.8% | 16.1% | 10.3% | 10.6% | 6.9% | 6.4% |
| Sep 2026 | 33.5% | 16.9% | 16.4% | 10.5% | 8.8% | 7% | 7% |
How has the Razer and SteelSeries comparison changed over the last 12 months?
3 findings
- Razer was ahead of SteelSeries in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Razer’s estimated Share of Search among wireless headset brands worldwide moved from 17.7% to 16.9%, and its estimated monthly branded searches moved from 1M to 870K.
- Across the 12 months ending September 2026, SteelSeries’ estimated Share of Search among wireless headset brands worldwide moved from 9.4% to 8.8%, and its estimated monthly branded searches moved from 556K to 455K.
How did search popularity change for wireless headset brands worldwide in September 2026?
2 changes
In September 2026, SteelSeries lost estimated Share of Search among wireless headset brands worldwide, from 10.6% to 8.8%.
Estimated monthly branded searches for Razer worldwide fell 16.6% over 12 measured months, from 1M to 870K in September 2026.
Other head-to-heads among wireless headset brands
How each brand is measured
Brandwave collects information about searches that people make online using Razer’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Razer
8 branded search terms
- gaming mouse razer
- razer
- razer deathadder
- razer gaming mouse
- razer kiyo
- razer mouse
- razer webcam
- webcam razer
SteelSeries
3 branded search terms
- gaming mouse steelseries
- steelseries
- steelseries aerox
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.