Brandwave

HyperX vs Logitech:Which is searched more?

In September 2026, Logitech had more branded searches than HyperX among wireless headset brands worldwide. Logitech was estimated to have 1.7M branded searches compared to HyperX’s 541K, and held a 33.5% Share of Search versus HyperX’s 10.5%. These are worldwide searches for English-language branded terms.

Share of Search among wireless headset brands worldwide in September 2026Which is more popular in search, HyperX or Logitech?
HyperX10.5%541K searches
vs
Logitech33.5%1.7M searches

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Which is more popular in search, HyperX or Logitech?

Compare the wireless headset brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HyperX and Logitech among wireless headset brands worldwide, by month

Share of Search by month for Logitech, HyperX. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechRazerCorsairHyperXSteelSeriesTurtle BeachJabra
Oct 202535.4%17.7%14.5%9.8%9.4%6.1%7.1%
Nov 202532.1%18.9%15.4%11.3%10.2%5.9%6.2%
Dec 202532%18.8%15.4%11.3%10.1%7.1%5.2%
Jan 202631.9%18.8%18.4%9.8%10.1%5.5%5.5%
Feb 202632.4%18.8%15.3%10.2%10.1%6.5%6.7%
Mar 202631.5%18.2%18%9.9%9.7%6.1%6.5%
Apr 202634.5%16.8%16.7%10.2%9%5.8%7.1%
May 202634.5%17.2%16.8%10.2%9%5.9%6.4%
Jun 202633.8%16.7%16.6%10.6%8.9%6.9%6.4%
Jul 202629.8%17.9%17.6%11.2%9.5%7.3%6.8%
Aug 202632.9%16.8%16.1%10.3%10.6%6.9%6.4%
Sep 202633.5%16.9%16.4%10.5%8.8%7%7%

How has the HyperX and Logitech comparison changed over the last 12 months?

  • Logitech was ahead of HyperX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HyperX’s estimated Share of Search among wireless headset brands worldwide moved from 9.8% to 10.5%, and its estimated monthly branded searches moved from 577K to 541K.
  • Across the 12 months ending September 2026, Logitech’s estimated Share of Search among wireless headset brands worldwide moved from 35.4% to 33.5%, and its estimated monthly branded searches moved from 2.1M to 1.7M.

How did search popularity change for wireless headset brands worldwide in September 2026?

  1. In September 2026, Logitech gained estimated Share of Search among wireless headset brands worldwide, from 32.9% to 33.5%.

  2. In September 2026, HyperX rose from 5th to 4th among wireless headset brands worldwide.

Other head-to-heads among wireless headset brands

How each brand is measured

Brandwave collects information about searches that people make online using HyperX’s and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HyperX

4 branded search terms

  • hyperx
  • hyperx alpha cloud
  • hyperx cloud 2
  • hyperx cloud 3

Logitech

6 branded search terms

  • gaming mouse logitech
  • logitech
  • logitech brio
  • logitech g pro
  • logitech webcam
  • webcam logitech

How the Brand Demand Index is measured

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