Brandwave

Figma vs Penpot:Which is more popular?

In September 2026, Figma had more branded searches than Penpot among wireframing tools worldwide. Figma had about 5 million branded searches, while Penpot had 110,000. Figma made up 96.8% of all wireframing tool searches we track, and Penpot accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about wireframing tools, Figma appeared in all five answers and Penpot in three. Figma was mentioned before Penpot in every answer.

Among wireframing tools worldwide in September 2026

Who do people search for more?

Figma, about 45 searches for every 1 for Penpot

Figma 5M searchesPenpot 110K searches

Who does AI mention more?

Figma, mentioned in every answer we collected

Figma in 5 of 5Penpot in 3 of 5

Who does AI recommend more?

Figma, named ahead of Penpot in every answer

Figma first in 5Penpot never first

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Top wireframing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Figma appeared in all five answers. Penpot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Figma was listed before Penpot in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Figma1st
  2. Balsamiq2nd
  3. Whimsical3rd
  4. Axure4th
  5. Penpot5th
  6. Justinmind–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Balsamiq5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Axure5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whimsical5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Penpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Justinmind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wireframing tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Figma or Penpot more popular in search?

This chart shows how often people search Google for Figma and Penpot by name. Each line represents a brand's share of searches for all six wireframing tools we track, month by month, from English-language searches worldwide.

Figma and Penpot among wireframing tools worldwide, by month

Share of searches by month for Figma, Penpot. The figures are in the table below the chart.

View monthly share of searches table
MonthFigmaPenpotBalsamiqAxureJustinmindWhimsical
Oct 202597.2%1.2%1.2%0.35%0.1%0.01%
Nov 202597.5%1.2%0.96%0.29%0.11%0.01%
Dec 202597.5%1.2%0.97%0.29%0.07%0.01%
Jan 202697.4%1.2%0.96%0.35%0.07%0.01%
Feb 202697.5%1.2%0.97%0.29%0.07%0.01%
Mar 202697.5%1.2%0.96%0.29%0.06%0.01%
Apr 202697.6%1.2%0.96%0.24%0.05%<0.01%
May 202697.7%1.2%0.79%0.24%0.05%<0.01%
Jun 202697.4%1.4%0.79%0.29%0.04%0.01%
Jul 202697.3%1.8%0.64%0.24%0.05%0.01%
Aug 202696.7%2.1%0.78%0.29%0.04%0.01%
Sep 202696.8%2.1%0.78%0.23%0.05%<0.01%

How has the Figma and Penpot comparison changed over the last 12 months?

3 findings
  • Figma was ahead of Penpot in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Figma’s share of searches among wireframing tools worldwide moved from 97.2% to 96.8%, and its estimated monthly branded searches moved from 6.1M to 5M.
  • Across the 12 months ending September 2026, Penpot’s share of searches among wireframing tools worldwide moved from 1.2% to 2.1%, and its estimated monthly branded searches moved from 74K to 110K.

How did search popularity change for wireframing tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Penpot worldwide rose 48.6% over 12 measured months, from 74K to 110K in September 2026.

  2. Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Figma’s and Penpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Figma

1 branded search term

  • figma

Penpot

1 branded search term

  • penpot

How the Brand Demand Index is measured

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