Brandwave

How popular isPenpot?

In September 2026, people searched for Penpot by name about 110,000 times worldwide, a 48.6% increase from the previous year. These searches made up 2.1% of all global wireframing tool searches, placing Penpot second out of six tools. When we asked both ChatGPT and Google AI Overviews about wireframing tools, Penpot appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Penpot is the second most searched of 6 competitors and the fifth most recommended in AI answers.

  1. FigmaShare of searches 96.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PenpotShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. BalsamiqShare of searches 0.78%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. AxureShare of searches 0.23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. JustinmindShare of searches 0.05%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top wireframing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Penpot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Penpot is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Figma1st
  2. Balsamiq2nd
  3. Whimsical3rd
  4. Axure4th
  5. Penpot5th
  6. Justinmind–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Balsamiq5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Axure5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whimsical5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Penpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Justinmind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wireframing tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which wireframing tools compete with Penpot?

Penpot against wireframing tools worldwide, by month

Share of searches by month for Figma, Penpot. The figures are in the table below the chart.

View monthly share of searches table
MonthFigmaPenpotBalsamiqAxureJustinmindWhimsical
Oct 202597.2%1.2%1.2%0.35%0.1%0.01%
Nov 202597.5%1.2%0.96%0.29%0.11%0.01%
Dec 202597.5%1.2%0.97%0.29%0.07%0.01%
Jan 202697.4%1.2%0.96%0.35%0.07%0.01%
Feb 202697.5%1.2%0.97%0.29%0.07%0.01%
Mar 202697.5%1.2%0.96%0.29%0.06%0.01%
Apr 202697.6%1.2%0.96%0.24%0.05%<0.01%
May 202697.7%1.2%0.79%0.24%0.05%<0.01%
Jun 202697.4%1.4%0.79%0.29%0.04%0.01%
Jul 202697.3%1.8%0.64%0.24%0.05%0.01%
Aug 202696.7%2.1%0.78%0.29%0.04%0.01%
Sep 202696.8%2.1%0.78%0.23%0.05%<0.01%

  1. 1.Figma

    96.8%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  2. 2.Penpot

    2.1%

    Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share 0 points.

  3. 3.Balsamiq

    0.78%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.

  4. 4.Axure

    0.23%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Justinmind

    0.05%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Whimsical

    <0.01%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Penpot and its closest rivals

Every comparison with Penpot

9 comparisons

How has branded search demand for Penpot changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Penpot worldwide rose from 74K to 110K.
  • Across the 12 months ending September 2026, Penpot’s share of searches among wireframing tools worldwide increased from 1.2% to 2.1%.
  • Across the 12 months ending September 2026, Penpot rose from 3rd to 2nd among wireframing tools worldwide.

How did search popularity change for wireframing tools worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Penpot worldwide rose 48.6% over 12 measured months, from 74K to 110K in September 2026.

  2. Estimated monthly branded searches for Justinmind worldwide fell 63.6% over 12 measured months, from 6.6K to 2.4K in September 2026.

  3. Estimated monthly branded searches for Axure worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.

  4. Estimated monthly branded searches for Whimsical worldwide fell 45.5% over 12 measured months, from 880 to 480 in September 2026.

  5. Estimated monthly branded searches for Balsamiq worldwide fell 45.3% over 12 measured months, from 74K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

How are Penpot’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Penpot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • penpot

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How the Brand Demand Index is measured

Where does Penpot compete?

Penpot is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
UI design tools2nd of 62.1%Show ranking
Wireframing tools2nd of 62.1%Shown above
Creator with pink hair and a pink jacket

Is Penpot your brand?

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