DMT vs Norton:Which is searched more?
In September 2026, Norton had more branded searches than DMT among whetstone brands worldwide. Norton was estimated to have 943K branded searches compared to DMT’s 368K, and held a 65.9% Share of Search versus DMT’s 25.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DMT or Norton?
Compare the whetstone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Norton, DMT. The figures are in the table below the chart.
View monthly share of search table
| Month | Norton | DMT | Wusthof | GLOBAL | Work Sharp | Shun | Diamond |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.8% | 22.8% | 3.6% | 2.6% | 2% | 2.2% | 0.05% |
| Nov 2025 | 60.2% | 23.2% | 5.3% | 4.7% | 2.6% | 4% | 0.05% |
| Dec 2025 | 59.1% | 22.9% | 5.7% | 4.7% | 2.5% | 4.9% | 0.04% |
| Jan 2026 | 65.1% | 23.1% | 3.7% | 3.2% | 2.1% | 2.7% | 0.05% |
| Feb 2026 | 64.2% | 25.9% | 3.5% | 2.4% | 1.9% | 2% | 0.05% |
| Mar 2026 | 60.4% | 29.8% | 3.5% | 2.2% | 1.8% | 2.2% | 0.06% |
| Apr 2026 | 57.1% | 33.1% | 3.9% | 2.5% | 1.6% | 1.8% | 0.05% |
| May 2026 | 56.2% | 33.9% | 3.5% | 2.5% | 2% | 1.9% | 0.05% |
| Jun 2026 | 59.6% | 29.4% | 3.6% | 2.7% | 2.2% | 2.5% | 0.06% |
| Jul 2026 | 60.5% | 29.8% | 3.2% | 2.7% | 1.8% | 1.9% | 0.06% |
| Aug 2026 | 61.3% | 28% | 3.5% | 2.6% | 2.5% | 2.1% | 0.05% |
| Sep 2026 | 65.9% | 25.7% | 2.4% | 2.4% | 1.9% | 1.6% | 0.05% |
How has the DMT and Norton comparison changed over the last 12 months?
3 findings
- Norton was ahead of DMT in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DMT’s estimated Share of Search among whetstone brands worldwide moved from 22.8% to 25.7%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Norton’s estimated Share of Search among whetstone brands worldwide moved from 66.8% to 65.9%, and its estimated monthly branded searches moved from 1.1M to 943K.
How did search popularity change for whetstone brands worldwide in September 2026?
2 changes
In September 2026, Norton gained estimated Share of Search among whetstone brands worldwide, from 61.3% to 65.9%.
In September 2026, DMT lost estimated Share of Search among whetstone brands worldwide, from 28% to 25.7%.
Other head-to-heads among whetstone brands
How each brand is measured
Brandwave collects information about searches that people make online using DMT’s and Norton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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